Top Ads on The Sleep Shirt

The Sleep Shirt Background Introduction:

We make good looking nightwear that is comfortable to sleep in. Based in Canada and Sweden.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Sleep Shirt has been advertising and marketing on Facebook for many years. And The Sleep Shirt has placed 41 of ads on the Facebook platform in the last month. In the past few years,The Sleep Shirt has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Sleep Shirt on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Sleep Shirt. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Sleep Shirt.

BigSpy

1.The Sleep Shirt Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Sleep Shirt  The Sleep Shirt  The Sleep Shirt
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

The Sleep Shirt Marketing Objectives Analysis: 

The Sleep Shirt has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Sleep Shirt best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Sleep Shirt Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  The Perfect T-Shirt The Perfect T-Shirt 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  intothebedroom.com  www.intothebedroom.com  www.intothebedroom.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

The Sleep Shirt Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Sleep Shirt Top 1 ads got 0 likes. The Sleep Shirt uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Sleep Shirt shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Sleep Shirt should continue to optimize the ad content.

3.The Sleep Shirt Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-10-16-2020-05-25  2020-02-01-2020-05-25  2020-02-01-2020-05-25
Landing Page Link  https://www.intothebedroom.com/  https://www.intothebedroom.com/collections/t-shirts   https://www.intothebedroom.com/collections/t-shirts

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Sleep Shirt are successful.

The Sleep Shirt Creative Analysis: 

The Sleep Shirt placed a Carousel ad in 2019-10-16-2020-05-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Sleep Shirt Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Sleep Shirt has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Sleep Shirt Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-16-2020-05-25  2020-02-01-2020-05-25  2020-02-01-2020-05-25
During  223 days  115 days 115 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Sleep Shirt ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 223 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Sleep Shirt, helping The Sleep Shirt to grasp the ad data more clearly.