Top Ads on The Skinny Food Co

The Skinny Food Co Background Introduction:

We are passionate about great tasting healthy food. We have developed an extensive range of Zero Calorie Sauces and Syrups which can be enjoyed by anybody - GUILT FREE! And the verdict is... #NotGuilty We understand the difficulty in avoiding tempting foo

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Skinny Food Co has been advertising and marketing on Facebook for many years. And The Skinny Food Co has placed 120 of ads on the Facebook platform in the last month. In the past few years,The Skinny Food Co has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Skinny Food Co on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Skinny Food Co. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Skinny Food Co.

BigSpy

1.The Skinny Food Co Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Skinny Food Co  The Skinny Food Co  The Skinny Food Co
Page Categories  Kitchen/Cooking  Kitchen/Cooking  Kitchen/Cooking
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

The Skinny Food Co Marketing Objectives Analysis: 

The Skinny Food Co has been operating in Kitchen/Cooking for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Skinny Food Co best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Skinny Food Co Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Skinny Food Co  The Skinny Food Co The Skinny Food Co 
Ad Copy Text  Like our page to be entered into a competition to WIN Zero Calorie Syrups, Sauces, Healthy Snacks! W...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  theskinnyfoodco.com  theskinnyfoodco.com
CTA  LIKE_PAGE  LEARN_MORE  SHOP_NOW
Text Word Count 188  0  0
Like 26083  0  0

The Skinny Food Co Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Skinny Food Co Top 1 ads got 26083 likes. The Skinny Food Co uses a sentence with the finishing touch title: “The Skinny Food Co”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Skinny Food Co shared 188 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Skinny Food Co should continue to optimize the ad content.

3.The Skinny Food Co Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-03-21-2020-06-16  2020-04-05-2020-06-12  2020-05-28-2020-06-12
Landing Page Link  https://www.facebook.com/skinnyfoodco/  https://theskinnyfoodco.com/collections/other-products-we-recommend?utm_source=Facebook&utm_medium=Flower+&+White&utm_campaign=Other+Brands+F&W   https://theskinnyfoodco.com/?utm_source=Facebook&utm_medium=cpc&utm_campaign=ie&utm_content=retargetcar1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Skinny Food Co are successful.

The Skinny Food Co Creative Analysis: 

The Skinny Food Co placed a Video ad in 2020-03-21-2020-06-16, and got 26083 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Skinny Food Co Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria,Greece,Slovenia  Ireland  Ireland
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Skinny Food Co has the best conversion in Bulgaria,Greece,Slovenia, and can advertise more in Bulgaria,Greece,Slovenia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Skinny Food Co Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-21-2020-06-16  2020-04-05-2020-06-12  2020-05-28-2020-06-12
During  88 days  69 days 16 days 
Like  26083  0  0
Share  3937  0  0
Comment  4490  0  0

Advertising effectiveness is a direct manifestation of advertising. The Skinny Food Co ‘s Top 1 ad received 26083 likes, 3937 shares, 4490 comments in just 88 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Skinny Food Co, helping The Skinny Food Co to grasp the ad data more clearly.