Top Ads on The Sill

The Sill Background Introduction:

Plant Design, Delivery, & Care #PlantsMakePeopleHappy Shop TheSill.com + 84 Hester St. Our free online @Skillshare classes: http://skl.sh/thesill2

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Sill has been advertising and marketing on Facebook for many years. And The Sill has placed 23 of ads on the Facebook platform in the last month. In the past few years,The Sill has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Sill on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Sill. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Sill.

BigSpy

1.The Sill Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Sill  The Sill  The Sill
Page Categories  Garden Center  Garden Center  Garden Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

The Sill Marketing Objectives Analysis: 

The Sill has been operating in Garden Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Sill best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Sill Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  The Sill N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  thesill.com  www.thesill.com  www.thesill.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

The Sill Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Sill Top 1 ads got 0 likes. The Sill uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Sill shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Sill should continue to optimize the ad content.

3.The Sill Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Others  Carousel  Others
Ad Time   2020-06-13-2020-06-17  2020-06-10-2020-06-17  2020-06-10-2020-06-17
Landing Page Link  https://www.thesill.com/  https://www.thesill.com/pages/best-houseplants-home-decor-office-bedroom   https://www.thesill.com/collections/lifestyle-collection

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Sill are successful.

The Sill Creative Analysis: 

The Sill placed a Others ad in 2020-06-13-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Sill Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Sill has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Sill Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-17  2020-06-10-2020-06-17  2020-06-10-2020-06-17
During  5 days  8 days 8 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Sill ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Sill, helping The Sill to grasp the ad data more clearly.