Top Ads on The Shepherd Centre

The Shepherd Centre Background Introduction:

The Shepherd Centre is a not-for-profit organisation teaching deaf and hearing-impaired children to listen and speak.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Shepherd Centre has been advertising and marketing on Facebook for many years. And The Shepherd Centre has placed 63 of ads on the Facebook platform in the last month. In the past few years,The Shepherd Centre has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Shepherd Centre on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Shepherd Centre. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Shepherd Centre.

BigSpy

1.The Shepherd Centre Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Shepherd Centre  The Shepherd Centre  The Shepherd Centre
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

The Shepherd Centre Marketing Objectives Analysis: 

The Shepherd Centre has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Shepherd Centre best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Shepherd Centre Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Give a gift to children with hearing loss like Zaria  Take a tour with Max round one of our Centre's! Give a gift to children with hearing loss like Zaria 
Ad Copy Text  no setting  no setting  no setting
Link Description  It takes less than 2 minutes  Our vision is to enable children who are deaf and hearing-impaired to develop spoken language so they may fully participate in the world, and in doing so, reach their full potential.  It takes less than 2 minutes
Website Link  give.shepherdcentre.org.au  shepherdcentre.org.au  give.shepherdcentre.org.au
CTA  DONATE_NOW  LEARN_MORE  DONATE_NOW
Text Word Count 0  0  0
Like 0  0  0

The Shepherd Centre Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Shepherd Centre Top 1 ads got 0 likes. The Shepherd Centre uses a sentence with the finishing touch title: “Give a gift to children with hearing loss like Zaria”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Shepherd Centre shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Shepherd Centre should continue to optimize the ad content.

3.The Shepherd Centre Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-19-2020-06-18  2019-11-03-2020-06-18  2020-05-19-2020-06-18
Landing Page Link  https://give.shepherdcentre.org.au/  https://shepherdcentre.org.au/   https://give.shepherdcentre.org.au/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Shepherd Centre are successful.

The Shepherd Centre Creative Analysis: 

The Shepherd Centre placed a Image ad in 2020-05-19-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Shepherd Centre Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Shepherd Centre has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Shepherd Centre Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-18  2019-11-03-2020-06-18  2020-05-19-2020-06-18
During  31 days  229 days 31 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Shepherd Centre ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Shepherd Centre, helping The Shepherd Centre to grasp the ad data more clearly.