Top Ads on The ScareHouse

The ScareHouse Background Introduction:

Pittsburgh's ScareHouse - one of America's Favorite Haunted Houses.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The ScareHouse has been advertising and marketing on Facebook for many years. And The ScareHouse has placed 1 of ads on the Facebook platform in the last month. In the past few years,The ScareHouse has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The ScareHouse on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The ScareHouse. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The ScareHouse.

BigSpy

1.The ScareHouse Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The ScareHouse  The ScareHouse  The ScareHouse
Page Categories  Haunted House  -  -
Marketing Objectives Other  -  -
ECommerce Softwares  N/A  -  -

The ScareHouse Marketing Objectives Analysis: 

The ScareHouse has been operating in Haunted House for many years. The marketing objectives it uses most when placing Facebook ads are Other, -, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The ScareHouse best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The ScareHouse Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The ScareHouse  -
Ad Copy Text  "So what did you do for Valentine's Day?" "Well...." www.scarehousebasement.com  -  -
Link Description  "So what did you do for Valentine's Day?" "Well...." www.scarehousebasement.com  -  -
Website Link  scarehousebasement.com  -  -
CTA  BOOK_TRAVEL  -  -
Text Word Count 80  -  -
Like 90  -  -

The ScareHouse Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The ScareHouse Top 1 ads got 90 likes. The ScareHouse uses a sentence with the finishing touch title: “The ScareHouse”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The ScareHouse shared 80 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The ScareHouse should continue to optimize the ad content.

3.The ScareHouse Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  -  -
Ad Time   2020-02-15-2020-02-15  -  -
Landing Page Link  http://scarehousebasement.com/?fbclid=IwAR3_9z4XDlwjP02afEqvPsEARKPBfzNmYKw_qQQK5YtDqkQur-5XW1Xy77Y  -   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The ScareHouse are successful.

The ScareHouse Creative Analysis: 

The ScareHouse placed a Image ad in 2020-02-15-2020-02-15, and got 90 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The ScareHouse Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  -  -
Language  English  -  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The ScareHouse has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The ScareHouse Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-15-2020-02-15  -  -
During  1 days  -
Like  90  -  -
Share  20  -  -
Comment  5  -  -

Advertising effectiveness is a direct manifestation of advertising. The ScareHouse ‘s Top 1 ad received 90 likes, 20 shares, 5 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The ScareHouse, helping The ScareHouse to grasp the ad data more clearly.