Top Ads on The Road Less Traveled, Inc.
The Road Less Traveled, Inc. Background Introduction:
The Road Less Traveled creates summer opportunities for teens to explore the world through adventure, language and service travel! http://ldig.it/1cYX8td
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
The Road Less Traveled, Inc. has been advertising and marketing on Facebook for many years. And The Road Less Traveled, Inc. has placed 31 of ads on the Facebook platform in the last month. In the past few years,The Road Less Traveled, Inc. has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The Road Less Traveled, Inc. on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Road Less Traveled, Inc.. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Road Less Traveled, Inc..
1.The Road Less Traveled, Inc. Top 3 Ads Basic Understanding
|Name||The Road Less Traveled, Inc.||The Road Less Traveled, Inc.||The Road Less Traveled, Inc.|
|Page Categories||Sightseeing Tour Agency||Sightseeing Tour Agency||Sightseeing Tour Agency|
The Road Less Traveled, Inc. Marketing Objectives Analysis:
The Road Less Traveled, Inc. has been operating in Sightseeing Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Road Less Traveled, Inc. best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The Road Less Traveled, Inc. Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Canyon and National Park Service Trip for Middle School Students||Unplugged Colorado Trip for Middle School Students||Adventure Summer Travel Program in Colorado|
|Ad Copy Text||This summer your child can join Utah: Unleashed - a community service adventure travel program for c...||Digital detox, community service, and adventure summer program in Colorado for completing grads 6-8 ...||Your middle schooler can explore the glorious landscape of Colorado on an unplugged adventure trip t...|
|Link Description||Middle schoolers can explore Utah for 15 days on a guided and mobile device free community service trip. Click to learn more and speak to admissions now.||Middle schoolers can explore Colorado for 13 days on our guided and mobile-free community service and adventure trip. Click to learn more and speak to admissions now.||Only two sessions remain for middle schoolers wanting to join Colorado 5280. Grab one of the last spots available on this popular 13 day guided tour of this majestic state. Mobile device free, community service, and adventure.|
|Text Word Count||566||426||406|
The Road Less Traveled, Inc. Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The Road Less Traveled, Inc. Top 1 ads got 0 likes. The Road Less Traveled, Inc. uses a sentence with the finishing touch title: “Canyon and National Park Service Trip for Middle School Students”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The Road Less Traveled, Inc. shared 566 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Road Less Traveled, Inc. should continue to optimize the ad content.
3.The Road Less Traveled, Inc. Top 3 Ads Creative Selection
|Landing Page Link||https://www.theroadlesstraveled.com/utah-unleashed?utm_source=facebook&utm_medium=cpc&utm_term=traffic-ret-v2&utm_content=ret-utah-v2&utm_campaign=utah||https://www.theroadlesstraveled.com/colorado-5280?utm_source=facebook&utm_medium=cpc&utm_term=traffic&utm_content=cold-colorado-v2&utm_campaign=colorado||https://www.theroadlesstraveled.com/colorado-5280?utm_source=facebook&utm_medium=cpc&utm_term=traffic&utm_content=cold-colorado-v2&utm_campaign=colorado|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Road Less Traveled, Inc. are successful.
The Road Less Traveled, Inc. Creative Analysis:
The Road Less Traveled, Inc. placed a Image ad in 2019-03-05-2019-04-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The Road Less Traveled, Inc. Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
The Road Less Traveled, Inc. has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.The Road Less Traveled, Inc. Top 3 Ads Performance Display
|During||40 days||41 days||25 days|
Advertising effectiveness is a direct manifestation of advertising. The Road Less Traveled, Inc. ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 40 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Road Less Traveled, Inc., helping The Road Less Traveled, Inc. to grasp the ad data more clearly.