Top Ads on The Ritz

The Ritz Background Introduction:

The Ritz is San Jose's top nightclub, live music, DJ, and event venue.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Ritz has been advertising and marketing on Facebook for many years. And The Ritz has placed 274 of ads on the Facebook platform in the last month. In the past few years,The Ritz has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Ritz on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Ritz. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Ritz.

BigSpy

1.The Ritz Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Ritz  The Ritz  The Ritz
Page Categories  Hotel Resort  Travel Company  Hotel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Ritz Marketing Objectives Analysis: 

The Ritz has been operating in Hotel Resort for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Ritz best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Ritz Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotos da publicação de The Ritz Residence Curacao  Marriott Bonvoy The Ritz Village Hotel Curacao 
Ad Copy Text  Curaçao opent haar grenzen weer! Tijd voor uw eigen appartement/investering op ons prachtige eiland...  Where to? Explore more than 7,000 hotels and resorts at Marriott.com for the best rates guaranteed.  The Ritz Village Hotel & Hostel blijven open om service te blijven bieden aan gestrande toeristen en...
Link Description  N/A  N/A  The Ritz Village Hotel & Hostel blijven open om service te blijven bieden aan gestrande toeristen en reizigers. Speciale maatregelen zijn genomen om het verblijf van de gasten uiterst veilig en toch aangenaam te maken. Het restaurant verzorgt take-out maaltijden die gasten in eigen kamer kunnen gebruiken, maar alle kamers hebben ook een eigen kitchenette als u zelf iets wilt klaar maken. Ook de tarieven zijn aangepast aan deze situatie. Twee persoons kamer: US$55.- ++ per nacht Hostel bed: US$ 27.-++ per nacht Reserveringen: info@ritz-village.com Tel: 844.9950
Website Link  www.facebook.com  ad.doubleclick.net  www.facebook.com
CTA    BOOK_TRAVEL  MESSAGE_PAGE
Text Word Count 465  99  566
Like 78  8066  180

The Ritz Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Ritz Top 1 ads got 78 likes. The Ritz uses a sentence with the finishing touch title: “Fotos da publicação de The Ritz Residence Curacao”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Ritz shared 465 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Ritz should continue to optimize the ad content.

3.The Ritz Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-05-2020-06-07  2020-01-21-2020-03-28  2020-03-24-2020-03-25
Landing Page Link  https://www.facebook.com/509474476458507/posts/770774556995163/  https://www.ritzcarlton.com/en/hotels/koh-samui?scid=ffbaec06-43e0-4ac7-b8b6-d094018ab9cd&dclid=CN6psY-kpecCFc8ZKgodsSEKZg   https://www.facebook.com/159965257451135/posts/2776879762426325/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Ritz are successful.

The Ritz Creative Analysis: 

The Ritz placed a Image ad in 2020-06-05-2020-06-07, and got 78 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Ritz Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Curaçao  Philippines,Israel  N/A
Language  Portuguese  Swedish  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Ritz has the best conversion in Curaçao, and can advertise more in Curaçao in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Ritz Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-07  2020-01-21-2020-03-28  2020-03-24-2020-03-25
During  3 days  68 days 2 days 
Like  78  8066  180
Share  4  40  19
Comment  1  66  27

Advertising effectiveness is a direct manifestation of advertising. The Ritz ‘s Top 1 ad received 78 likes, 4 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Ritz, helping The Ritz to grasp the ad data more clearly.