Top Ads on The Record Parlour

The Record Parlour Background Introduction:

Located in the heart of Hollywood, The Record Parlour is an Emporium of 20th century Entertainment. Open LATE 6408 Selma Ave Los Angeles, CA

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Record Parlour has been advertising and marketing on Facebook for many years. And The Record Parlour has placed 12 of ads on the Facebook platform in the last month. In the past few years,The Record Parlour has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Record Parlour on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Record Parlour. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Record Parlour.

BigSpy

1.The Record Parlour Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Record Parlour  The Record Parlour  The Record Parlour
Page Categories  Movie & Music Store  Movie & Music Store  Movie & Music Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Record Parlour Marketing Objectives Analysis: 

The Record Parlour has been operating in Movie & Music Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Record Parlour best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Record Parlour Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free Vinyl Record DAY - 100,000 LPs for F R E E on Apr 4-6 2020  The Record Parlour JAZZ Appreciation - 50% OFF ALL JAZZ this Weekend April 20-21st 
Ad Copy Text  Our FINAL FREE RECORD Weekend of 2020! Everything GOES! 100,000+ Records & MORE at The Record Parlo...  Actual Photos of the 1000s of New Arrival Vintage Vinyl Records coming out this Weekend (April 20-21...  April is JAZZ APPRECIATION Month! 10,000+ Jazz LPs at The Record Parlour ALL 50% OFF this Weekend On...
Link Description  Compras · 1.066 personas  Movie & Music Store  Shopping
Website Link  www.facebook.com  m.me  www.facebook.com
CTA  EVENT_RSVP  MESSAGE_PAGE  EVENT_RSVP
Text Word Count 1231  256  972
Like 335  11  86

The Record Parlour Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Record Parlour Top 1 ads got 335 likes. The Record Parlour uses a sentence with the finishing touch title: “Free Vinyl Record DAY - 100,000 LPs for F R E E on Apr 4-6 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Record Parlour shared 1231 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Record Parlour should continue to optimize the ad content.

3.The Record Parlour Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-03-18-2020-03-18  2019-04-18-2019-04-21  2019-04-17-2019-04-21
Landing Page Link  https://www.facebook.com/208959465920194/posts/1581359935346800/  https://www.messenger.com/login.php?next=https://www.messenger.com/t/208959465920194/?messaging_source%3Dsource%253Apages%253Amessage_shortlink   https://www.facebook.com/events/283995005883249/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Record Parlour are successful.

The Record Parlour Creative Analysis: 

The Record Parlour placed a Image ad in 2020-03-18-2020-03-18, and got 335 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Record Parlour Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  Portuguese  English  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Record Parlour has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Record Parlour Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-18-2020-03-18  2019-04-18-2019-04-21  2019-04-17-2019-04-21
During  1 days  4 days 5 days 
Like  335  11  86
Share  0  1  0
Comment  93  1  4

Advertising effectiveness is a direct manifestation of advertising. The Record Parlour ‘s Top 1 ad received 335 likes, 0 shares, 93 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Record Parlour, helping The Record Parlour to grasp the ad data more clearly.