Top Ads on The RealReal

The RealReal Background Introduction:

The leader in authenticated luxury consignment.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The RealReal has been advertising and marketing on Facebook for many years. And The RealReal has placed 75 of ads on the Facebook platform in the last month. In the past few years,The RealReal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The RealReal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The RealReal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The RealReal.


1.The RealReal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The RealReal  The RealReal  The RealReal
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The RealReal Marketing Objectives Analysis: 

The RealReal has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The RealReal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The RealReal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Score Top Designers Now  Make The Most Coveted Brands Yours Score Top Designers Now 
Ad Copy Text  Say hello to Fendi, Saint Laurent & more. Shop now and use code REAL to get 20% off select items.  Heritage Hermès. Luxe LV. Gotta-have Gucci. You just found the ultimate source for all your favorit...  Authentic luxury. Up to 90% off.
Link Description  An expert behind every item.  Shop luxury, way below retail.  An expert behind every item.
Website Link
Text Word Count 97  116  32
Like 346  482  639

The RealReal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The RealReal Top 1 ads got 346 likes. The RealReal uses a sentence with the finishing touch title: “Score Top Designers Now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The RealReal shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The RealReal should continue to optimize the ad content.

3.The RealReal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-21-2020-06-20  2020-06-03-2020-06-20  2020-06-03-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The RealReal are successful.

The RealReal Creative Analysis: 

The RealReal placed a Video ad in 2020-05-21-2020-06-20, and got 346 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The RealReal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The RealReal has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The RealReal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-20  2020-06-03-2020-06-20  2020-06-03-2020-06-17
During  31 days  18 days 15 days 
Like  346  482  639
Share  11  13  21
Comment  1  10  44

Advertising effectiveness is a direct manifestation of advertising. The RealReal ‘s Top 1 ad received 346 likes, 11 shares, 1 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The RealReal, helping The RealReal to grasp the ad data more clearly.