Top Ads on The Racing Emporium

The Racing Emporium Background Introduction:

Purchase shares in leading racehorses for yourself or as the perfect gift for a racing enthusiast.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Racing Emporium has been advertising and marketing on Facebook for many years. And The Racing Emporium has placed 3 of ads on the Facebook platform in the last month. In the past few years,The Racing Emporium has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Racing Emporium on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Racing Emporium. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Racing Emporium.

BigSpy

1.The Racing Emporium Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Racing Emporium  The Racing Emporium  The Racing Emporium
Page Categories  Horse Trainer  Horse Trainer  Horse Trainer
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

The Racing Emporium Marketing Objectives Analysis: 

The Racing Emporium has been operating in Horse Trainer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Racing Emporium best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Racing Emporium Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  V.I.P. RACEHORSE OWNERSHIP  OWN A RACEHORSE The Ultimate Horse Racing Gift 
Ad Copy Text  V.I.P. RACEHORSE OWNERSHIP ONLY £59 FOR FULL EXPERIENCE!! This Is Your Chance To Own A Beautifu...  OWN A RACEHORSE Introducing CHESTER!! This Is Your Chance To Own A Beautiful Young Racehorse Tha...  Want to Own Your Very Own Racehorse? The Perfect Gift for a Racing Fan or the Perfect Gift to Yourse...
Link Description  N/A  CLICK HERE TO BUY NOW LIMITED SHARES AVAILABLE  Own your own Racehorse
Website Link  theracingemporium.com  theracingemporium.com  theracingemporium.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 1605  1545  103
Like 497  130  85

The Racing Emporium Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Racing Emporium Top 1 ads got 497 likes. The Racing Emporium uses a sentence with the finishing touch title: “V.I.P. RACEHORSE OWNERSHIP”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Racing Emporium shared 1605 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Racing Emporium should continue to optimize the ad content.

3.The Racing Emporium Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-12-2020-06-04  2020-04-15-2020-05-01  2019-09-13-2019-10-29
Landing Page Link  https://theracingemporium.com/  https://theracingemporium.com/?fbclid=IwAR0PZovA5y1P6cGiIZRcOhl_ZJWh81lTAxNl6JzsQI3amSr2nA-TM3FXDJI   https://www.theracingemporium.com/?fbclid=IwAR3K6G3lj54-3pATu71m-Jpf4UNKFK010xdRONteinAYIaQjGFzmf4VdFfI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Racing Emporium are successful.

The Racing Emporium Creative Analysis: 

The Racing Emporium placed a Image ad in 2020-05-12-2020-06-04, and got 497 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Racing Emporium Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Racing Emporium has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Racing Emporium Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-04  2020-04-15-2020-05-01  2019-09-13-2019-10-29
During  24 days  17 days 47 days 
Like  497  130  85
Share  131  24  17
Comment  361  30  15

Advertising effectiveness is a direct manifestation of advertising. The Racing Emporium ‘s Top 1 ad received 497 likes, 131 shares, 361 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Racing Emporium, helping The Racing Emporium to grasp the ad data more clearly.