Top Ads on The Pulse Labs

The Pulse Labs Background Introduction:

The Pulse Labs neck massager can simulate a real human massage to promote blood circulation, relive your neck pain, active tissue cells, relieve shoulder tiredness and finally relax your whole body.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Pulse Labs has been advertising and marketing on Facebook for many years. And The Pulse Labs has placed 16 of ads on the Facebook platform in the last month. In the past few years,The Pulse Labs has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Pulse Labs on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Pulse Labs. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Pulse Labs.

BigSpy

1.The Pulse Labs Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Pulse Labs  The Pulse Labs  The Pulse Labs
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

The Pulse Labs Marketing Objectives Analysis: 

The Pulse Labs has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Pulse Labs best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Pulse Labs Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Feel better now  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  ⭐ PulseLabs is helping thousands worldwide!  N/A  N/A
Website Link  thepulselabs.com  thepulselabs.com  thepulselabs.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

The Pulse Labs Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Pulse Labs Top 1 ads got 0 likes. The Pulse Labs uses a sentence with the finishing touch title: “Feel better now ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Pulse Labs shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Pulse Labs should continue to optimize the ad content.

3.The Pulse Labs Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Others
Ad Time   2020-05-31-2020-06-01  2020-05-31-2020-06-01  2020-05-27-2020-06-01
Landing Page Link  https://thepulselabs.com/?utm_source=Social&utm_medium=Facebook&utm_campaign=VV257DAD1VIDEO  https://thepulselabs.com/?utm_source=Social&utm_medium=Facebook&utm_campaign=VISIT7DDYNAD1IMG   https://thepulselabs.com/?utm_source=Social&utm_medium=Facebook&utm_campaign=Video1us

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Pulse Labs are successful.

The Pulse Labs Creative Analysis: 

The Pulse Labs placed a Video ad in 2020-05-31-2020-06-01, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Pulse Labs Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Pulse Labs has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Pulse Labs Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-01  2020-05-31-2020-06-01  2020-05-27-2020-06-01
During  2 days  2 days 6 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Pulse Labs ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Pulse Labs, helping The Pulse Labs to grasp the ad data more clearly.