Top Ads on The Port of Cleveland

The Port of Cleveland Background Introduction:

The Port of Cleveland: Global Reach. Local Benefits.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Port of Cleveland has been advertising and marketing on Facebook for many years. And The Port of Cleveland has placed 6 of ads on the Facebook platform in the last month. In the past few years,The Port of Cleveland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Port of Cleveland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Port of Cleveland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Port of Cleveland.

BigSpy

1.The Port of Cleveland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Port of Cleveland  The Port of Cleveland  The Port of Cleveland
Page Categories  Port  Port  Port
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Port of Cleveland Marketing Objectives Analysis: 

The Port of Cleveland has been operating in Port for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Port of Cleveland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Port of Cleveland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Port Of Cleveland  The Port Of Cleveland The Port Of Cleveland 
Ad Copy Text  The Port of Cleveland is the international transportation hub of America’s heartland and the econo...  The Port of Cleveland is the international transportation hub of America’s heartland and the econo...  The Port of Cleveland is the international transportation hub of America’s heartland and the econo...
Link Description  The Port of Cleveland: Global Reach. Local Benefits.  The Port of Cleveland: Global Reach. Local Benefits.  The Port of Cleveland: Global Reach. Local Benefits.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE  LIKE_PAGE  LIKE_PAGE
Text Word Count 131  131  131
Like 10  23  12

The Port of Cleveland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Port of Cleveland Top 1 ads got 10 likes. The Port of Cleveland uses a sentence with the finishing touch title: “The Port Of Cleveland”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Port of Cleveland shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Port of Cleveland should continue to optimize the ad content.

3.The Port of Cleveland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-03-2019-04-21  2019-04-03-2019-04-21  2019-04-03-2019-04-21
Landing Page Link  https://www.facebook.com/137991039572986/posts/2255087534529982/  https://www.facebook.com/137991039572986/posts/2255087174530018/   https://www.facebook.com/137991039572986/posts/2255087301196672/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Port of Cleveland are successful.

The Port of Cleveland Creative Analysis: 

The Port of Cleveland placed a Image ad in 2019-04-03-2019-04-21, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Port of Cleveland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Port of Cleveland has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Port of Cleveland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-03-2019-04-21  2019-04-03-2019-04-21  2019-04-03-2019-04-21
During  19 days  19 days 19 days 
Like  10  23  12
Share  0  0  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. The Port of Cleveland ‘s Top 1 ad received 10 likes, 0 shares, 0 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Port of Cleveland, helping The Port of Cleveland to grasp the ad data more clearly.