Top Ads on The Points Guy

The Points Guy Background Introduction:

The Points Guy is your ultimate guide to navigating the ins and outs of the points, miles, aviation and travel world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Points Guy has been advertising and marketing on Facebook for many years. And The Points Guy has placed 165 of ads on the Facebook platform in the last month. In the past few years,The Points Guy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Points Guy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Points Guy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Points Guy.

BigSpy

1.The Points Guy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Points Guy  The Points Guy  The Points Guy
Page Categories  Nonprofit Organization  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

The Points Guy Marketing Objectives Analysis: 

The Points Guy has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Points Guy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Points Guy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A Flight Attendant's Immigration Nightmare  How to keep your points and miles from expiring You can't renew your passport right now without a life-or-death emergency 
Ad Copy Text  no setting  no setting  no setting
Link Description  Her airline assured her she was safe to fly to Mexico. When she returned, ICE detained her.  Editor’s note: This is a recurring post, regularly updated with new information. While more and more programs have been moving away from having points that expire, it is still one of the unfortunate pitfalls of the travel rewards game that we love. After all, who wants to let (nearly) free travel ...  As of March 20, the U.S. Department of State is no longer accepting standard passport applications. In an effort to minimize non-essential operations and to enforce its Level 4: Do Not Travel global advisory, the department will only process applications for customers with qualified life-or-death em...
Website Link  thepointsguy.com  thepointsguy.com  thepointsguy.com
CTA  NO_BUTTON  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

The Points Guy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Points Guy Top 1 ads got 0 likes. The Points Guy uses a sentence with the finishing touch title: “A Flight Attendant's Immigration Nightmare”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Points Guy shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Points Guy should continue to optimize the ad content.

3.The Points Guy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-22-2020-05-15  2020-04-08-2020-04-12  2020-04-07-2020-04-09
Landing Page Link  https://thepointsguy.com/news/ice-detains-flight-attendant-daca/?utm_term=editorial&utm_content=63685EE2-4C3E-11E9-9BFE-B1E1C28169F1&utm_source=TWITTER&utm_medium=social&utm_campaign=100000283516778  https://thepointsguy.com/guide/keep-points-and-miles-from-expiring/   https://thepointsguy.com/news/you-cant-renew-your-passport-right-now-without-a-life-or-death-emergency/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Points Guy are successful.

The Points Guy Creative Analysis: 

The Points Guy placed a Image ad in 2019-03-22-2020-05-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Points Guy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Points Guy has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Points Guy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-22-2020-05-15  2020-04-08-2020-04-12  2020-04-07-2020-04-09
During  421 days  5 days 3 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Points Guy ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 421 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Points Guy, helping The Points Guy to grasp the ad data more clearly.