Top Ads on The Peranakan

The Peranakan Background Introduction:

Restaurant/Gallery/Retail/Workshops. Indulge in home cooked peranakan cuisine with NO MSG just lots of TLC.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Peranakan has been advertising and marketing on Facebook for many years. And The Peranakan has placed 7 of ads on the Facebook platform in the last month. In the past few years,The Peranakan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Peranakan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Peranakan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Peranakan.

BigSpy

1.The Peranakan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Peranakan  The Peranakan  The Peranakan
Page Categories  Singaporean Restaurant  Singaporean Restaurant  Singaporean Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Peranakan Marketing Objectives Analysis: 

The Peranakan has been operating in Singaporean Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Peranakan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Peranakan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Peranakan  The Peranakan The Peranakan 
Ad Copy Text  Join us as we celebrate Mothers May 12th. Join us in this contest as we search for the most liked p...  Blessed to have Chef Damian and 10 other chefs participating. Speaks openly on the togetherness of c...  Its "the peranakan event of the year" 7th June. 6pm till late Marina Mandarin Singapore Featuring ...
Link Description  Join us as we celebrate Mothers May 12th. Join us in this contest as we search for the most liked pics of Mums !!  Blessed to have Chef Damian and 10 other chefs participating. Speaks openly on the togetherness of coming as one to promote the diversity of the peranakans and yet inclusivity of all cultures and heritage. **Kamcheng Peranakan. A celebration of friendship. 7th June. 6pm till late Marina Mandarin Singapore Featuring 11 guest chefs. The 1st time heavyweights in their respective kitchens come together to whip up this memorable meal by the influencers that make up the peranakan melting pot. Book now for early bird specials at https://theperanakanshop.com/shop/kamchengperanakan2019/ **Pre dinner cocktails + canapes + bazaar + gala dinner & wines + sommeliers + makeover nyonya's + live music + gelek & jogek.**  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      MESSAGE_PAGE
Text Word Count 114  719  498
Like 509  155  35

The Peranakan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Peranakan Top 1 ads got 509 likes. The Peranakan uses a sentence with the finishing touch title: “The Peranakan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Peranakan shared 114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Peranakan should continue to optimize the ad content.

3.The Peranakan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-04-28-2019-05-06  2019-05-05-2019-05-06  2019-05-04-2019-05-06
Landing Page Link  https://www.facebook.com/1709751445934160/posts/2301217226787576/  https://www.facebook.com/1709751445934160/posts/2305590556350243/   https://www.facebook.com/ThePeranakanSG/videos/376023793001819/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Peranakan are successful.

The Peranakan Creative Analysis: 

The Peranakan placed a Image ad in 2019-04-28-2019-05-06, and got 509 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Peranakan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Singapore  Singapore
Language  English  English  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Peranakan has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Peranakan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-28-2019-05-06  2019-05-05-2019-05-06  2019-05-04-2019-05-06
During  9 days  2 days 3 days 
Like  509  155  35
Share  41  5  3
Comment  38  2  1

Advertising effectiveness is a direct manifestation of advertising. The Peranakan ‘s Top 1 ad received 509 likes, 41 shares, 38 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Peranakan, helping The Peranakan to grasp the ad data more clearly.