Top Ads on The Pearl by Guardian

The Pearl by Guardian Background Introduction:

Lacrosse players demand the most of their shafts, heads and mesh for superior control, timing, accuracy and power. The same can now be demanded of the ball

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Pearl by Guardian has been advertising and marketing on Facebook for many years. And The Pearl by Guardian has placed 60 of ads on the Facebook platform in the last month. In the past few years,The Pearl by Guardian has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Pearl by Guardian on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Pearl by Guardian. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Pearl by Guardian.

BigSpy

1.The Pearl by Guardian Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Pearl by Guardian  The Pearl by Guardian  The Pearl by Guardian
Page Categories  Outdoor & Sporting Goods Company  Outdoor & Sporting Goods Company  Outdoor & Sporting Goods Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

The Pearl by Guardian Marketing Objectives Analysis: 

The Pearl by Guardian has been operating in Outdoor & Sporting Goods Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Pearl by Guardian best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Pearl by Guardian Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pearl Lacrosse Balls  N/A Pearl Lacrosse Balls 
Ad Copy Text  no setting  no setting  no setting
Link Description  SEI certified and meets NOCSAE standards  N/A  SEI certified and meets NOCSAE standards
Website Link  shop.guardiansports.com  shop.guardiansports.com  shop.guardiansports.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

The Pearl by Guardian Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Pearl by Guardian Top 1 ads got 0 likes. The Pearl by Guardian uses a sentence with the finishing touch title: “Pearl Lacrosse Balls”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Pearl by Guardian shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Pearl by Guardian should continue to optimize the ad content.

3.The Pearl by Guardian Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Others  Image
Ad Time   2019-06-21-2020-06-17  2020-01-14-2020-06-17  2019-06-21-2020-06-17
Landing Page Link  https://shop.guardiansports.com/collections/guardian-lacrosse?utm_source=facebook&utm_medium=social&utm_campaign=lacrosse_remarketing_facebook_ads  https://shop.guardiansports.com/collections/guardian-lacrosse/pearl?utm_source=facebook&utm_medium=social&utm_campaign=powlax   https://shop.guardiansports.com/collections/guardian-lacrosse?utm_source=facebook&utm_medium=social&utm_campaign=lacrosse_remarketing_facebook_ads

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Pearl by Guardian are successful.

The Pearl by Guardian Creative Analysis: 

The Pearl by Guardian placed a Image ad in 2019-06-21-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Pearl by Guardian Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Pearl by Guardian has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Pearl by Guardian Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-06-21-2020-06-17  2020-01-14-2020-06-17  2019-06-21-2020-06-17
During  363 days  156 days 363 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Pearl by Guardian ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 363 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Pearl by Guardian, helping The Pearl by Guardian to grasp the ad data more clearly.