Top Ads on The Peach Truck

The Peach Truck Background Introduction:

We cultivate a personal experience with Fresh Georgia Peaches and share the stories of those who care for them.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Peach Truck has been advertising and marketing on Facebook for many years. And The Peach Truck has placed 47 of ads on the Facebook platform in the last month. In the past few years,The Peach Truck has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Peach Truck on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Peach Truck. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Peach Truck.

BigSpy

1.The Peach Truck Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Peach Truck  The Peach Truck  The Peach Truck
Page Categories  Fruit & Vegetable Store  Fruit & Vegetable Store  Fruit & Vegetable Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

The Peach Truck Marketing Objectives Analysis: 

The Peach Truck has been operating in Fruit & Vegetable Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Peach Truck best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Peach Truck Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Now That's A Jucy Peach!  Pre-Order Your Peaches By Friday, 7/24 at 11:59pm Last Chance To Pre-Order By Sunday, 6/28 at 11:59pm 
Ad Copy Text  Our BEST crop of peaches are arriving on porches across the US and folks are amazed at how sweet &...  Hey Indianapolis, IN: The Peach Truck Tour is Coming To Town on Wednesday, July, 29 2020 to the fo...  Hey Battle Creek, MI The Peach Truck Tour is Coming To Town on Friday, July 3, 2020 to the followi...
Link Description  100% Backed by our Sweet & Juicy Guarantee!  100% Backed By Our Sweet & Juicy Guarantee!  100% Backed By Our Sweet & Juicy Guarantee!
Website Link  thepeachtruck.com  thepeachtruck.com  thepeachtruck.com
CTA  SIGN_UP  SHOP_NOW  SHOP_NOW
Text Word Count 411  633  629
Like 2443  18  87

The Peach Truck Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Peach Truck Top 1 ads got 2443 likes. The Peach Truck uses a sentence with the finishing touch title: “Now That's A Jucy Peach! ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Peach Truck shared 411 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Peach Truck should continue to optimize the ad content.

3.The Peach Truck Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-05-2020-06-17  2020-06-11-2020-06-17  2020-06-12-2020-06-17
Landing Page Link  https://thepeachtruck.com/collections/farm-to-porch/products/half-season-subscription?fbclid=IwAR1oi3Iy0vjwlL29j0tA9cEt7SsURhqJmZWrVlAfh85Z9ZuqthiknkQviIw  https://thepeachtruck.com/pages/preorder   https://thepeachtruck.com/pages/preorder

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Peach Truck are successful.

The Peach Truck Creative Analysis: 

The Peach Truck placed a Video ad in 2020-06-05-2020-06-17, and got 2443 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Peach Truck Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Peach Truck has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Peach Truck Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-17  2020-06-11-2020-06-17  2020-06-12-2020-06-17
During  13 days  7 days 6 days 
Like  2443  18  87
Share  308  14  133
Comment  658  3  21

Advertising effectiveness is a direct manifestation of advertising. The Peach Truck ‘s Top 1 ad received 2443 likes, 308 shares, 658 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Peach Truck, helping The Peach Truck to grasp the ad data more clearly.