Top Ads on The Paddling Center

The Paddling Center Background Introduction:

Located at Shingle Creek Regional Park, The Paddling Center creates on and off water experiences for all ages. Rentals, tours, and excursions available.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Paddling Center has been advertising and marketing on Facebook for many years. And The Paddling Center has placed 1 of ads on the Facebook platform in the last month. In the past few years,The Paddling Center has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Paddling Center on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Paddling Center. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Paddling Center.

BigSpy

1.The Paddling Center Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Paddling Center  The Paddling Center  The Paddling Center
Page Categories  Paddleboarding Center  -  -
Marketing Objectives Other  -  -
ECommerce Softwares  N/A  -  -

The Paddling Center Marketing Objectives Analysis: 

The Paddling Center has been operating in Paddleboarding Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, -, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Paddling Center best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Paddling Center Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Paddling Center  -
Ad Copy Text  Enjoy the"Real Florida" experience this Spring Break. Cypress Forest Kayaking/Canoeing/Paddleboard ...  -  -
Link Description  N/A  -  -
Website Link  www.facebook.com  -  -
CTA  BOOK_TRAVEL  -  -
Text Word Count 221  -  -
Like 95  -  -

The Paddling Center Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Paddling Center Top 1 ads got 95 likes. The Paddling Center uses a sentence with the finishing touch title: “The Paddling Center”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Paddling Center shared 221 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Paddling Center should continue to optimize the ad content.

3.The Paddling Center Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  -  -
Ad Time   2019-03-07-2019-04-17  -  -
Landing Page Link  https://www.facebook.com/257052071157903/posts/985565318306571/  -   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Paddling Center are successful.

The Paddling Center Creative Analysis: 

The Paddling Center placed a Video ad in 2019-03-07-2019-04-17, and got 95 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Paddling Center Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  -  -
Language  English  -  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Paddling Center has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Paddling Center Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-07-2019-04-17  -  -
During  42 days  -
Like  95  -  -
Share  54  -  -
Comment  9  -  -

Advertising effectiveness is a direct manifestation of advertising. The Paddling Center ‘s Top 1 ad received 95 likes, 54 shares, 9 comments in just 42 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Paddling Center, helping The Paddling Center to grasp the ad data more clearly.