Top Ads on The Outer Worlds

The Outer Worlds Background Introduction:

Welcome to the future, try not to break it.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Outer Worlds has been advertising and marketing on Facebook for many years. And The Outer Worlds has placed 56 of ads on the Facebook platform in the last month. In the past few years,The Outer Worlds has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Outer Worlds on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Outer Worlds. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Outer Worlds.

BigSpy

1.The Outer Worlds Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Outer Worlds  The Outer Worlds  The Outer Worlds
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

The Outer Worlds Marketing Objectives Analysis: 

The Outer Worlds has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Outer Worlds best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Outer Worlds Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Out now  Out now Out now 
Ad Copy Text  The awarded sci-fi RPG from Obsidian Entertainment, The Outer Worlds, is available now for Nintendo ...  no setting  no setting
Link Description  Available Now  Available Now  Available Now
Website Link  games.privatedivision.com  games.privatedivision.com  games.privatedivision.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 107  0  0
Like 97  0  0

The Outer Worlds Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Outer Worlds Top 1 ads got 97 likes. The Outer Worlds uses a sentence with the finishing touch title: “Out now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Outer Worlds shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Outer Worlds should continue to optimize the ad content.

3.The Outer Worlds Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-09-2020-06-20  2020-06-10-2020-06-19  2020-06-10-2020-06-19
Landing Page Link  https://games.privatedivision.com/en/game/buy-outer-worlds?utm_source=Facebook&utm_medium=paid&utm_campaign=Switch%25Launch&utm_term=UK  https://games.privatedivision.com/en/game/buy-outer-worlds?utm_source=Facebook&utm_medium=paid&utm_campaign=Switch%25Launch&utm_term=ND   https://games.privatedivision.com/en/game/buy-outer-worlds?utm_source=Facebook&utm_medium=paid&utm_campaign=Switch%25Launch&utm_term=ND

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Outer Worlds are successful.

The Outer Worlds Creative Analysis: 

The Outer Worlds placed a Video ad in 2020-06-09-2020-06-20, and got 97 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Outer Worlds Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Outer Worlds has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Outer Worlds Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-06-10-2020-06-19  2020-06-10-2020-06-19
During  12 days  10 days 10 days 
Like  97  0  0
Share  5  0  0
Comment  39  0  0

Advertising effectiveness is a direct manifestation of advertising. The Outer Worlds ‘s Top 1 ad received 97 likes, 5 shares, 39 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Outer Worlds, helping The Outer Worlds to grasp the ad data more clearly.