Top Ads on The Ohio State University Wexner Medical Center

The Ohio State University Wexner Medical Center Background Introduction:

At Ohio State we’re driving breakthrough solutions to improve health in Ohio and across the world through innovation in research, education and patient care. For patient and visitor information: http://bit.ly/VmVQwu

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Ohio State University Wexner Medical Center has been advertising and marketing on Facebook for many years. And The Ohio State University Wexner Medical Center has placed 73 of ads on the Facebook platform in the last month. In the past few years,The Ohio State University Wexner Medical Center has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Ohio State University Wexner Medical Center on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Ohio State University Wexner Medical Center. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Ohio State University Wexner Medical Center.

BigSpy

1.The Ohio State University Wexner Medical Center Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Ohio State University Wexner Medical Center  The Ohio State University Wexner Medical Center  The Ohio State University Wexner Medical Center
Page Categories  Hospital  Hospital  Hospital
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Ohio State University Wexner Medical Center Marketing Objectives Analysis: 

The Ohio State University Wexner Medical Center has been operating in Hospital for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Ohio State University Wexner Medical Center best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Ohio State University Wexner Medical Center Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Ohio State University Wexner Medical Center  Facebook Live: Covid-19 Questions Answered Ảnh từ bài viết của The Ohio State University Wexner Medical Center 
Ad Copy Text  Our nurses give so much, and today, we give them our gratitude. #NursesWeek  Join us for a Facebook Live as #OSUWexMed family medicine physician Dr. Sophia Tolliver answers some...  Do you know the symptoms of coronavirus (COVID-19)? ⬇️
Link Description  Our nurses give so much, and today, we give them our gratitude. #NursesWeek  Health · 676 people  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    EVENT_RSVP  
Text Word Count 75  188  58
Like 1521  165  210

The Ohio State University Wexner Medical Center Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Ohio State University Wexner Medical Center Top 1 ads got 1521 likes. The Ohio State University Wexner Medical Center uses a sentence with the finishing touch title: “The Ohio State University Wexner Medical Center”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Ohio State University Wexner Medical Center shared 75 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Ohio State University Wexner Medical Center should continue to optimize the ad content.

3.The Ohio State University Wexner Medical Center Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-04-2020-05-10  2020-04-06-2020-04-07  2020-03-30-2020-03-30
Landing Page Link  https://www.facebook.com/OSUWexnerMedicalCenter/photos/p.10157801583289022/10157801583289022/?type=3  https://www.facebook.com/events/905060933269453/   https://www.facebook.com/26724489021/posts/10157626937014022/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Ohio State University Wexner Medical Center are successful.

The Ohio State University Wexner Medical Center Creative Analysis: 

The Ohio State University Wexner Medical Center placed a Image ad in 2020-05-04-2020-05-10, and got 1521 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Ohio State University Wexner Medical Center Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Ohio State University Wexner Medical Center has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Ohio State University Wexner Medical Center Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-04-2020-05-10  2020-04-06-2020-04-07  2020-03-30-2020-03-30
During  7 days  2 days 1 days 
Like  1521  165  210
Share  232  3  342
Comment  25  3  0

Advertising effectiveness is a direct manifestation of advertising. The Ohio State University Wexner Medical Center ‘s Top 1 ad received 1521 likes, 232 shares, 25 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Ohio State University Wexner Medical Center, helping The Ohio State University Wexner Medical Center to grasp the ad data more clearly.