Top Ads on The Official GMAT Exam

The Official GMAT Exam Background Introduction:

Prepare for the GMAT exam. Connect with schools. Advance your career.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Official GMAT Exam has been advertising and marketing on Facebook for many years. And The Official GMAT Exam has placed 246 of ads on the Facebook platform in the last month. In the past few years,The Official GMAT Exam has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Official GMAT Exam on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Official GMAT Exam. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Official GMAT Exam.

BigSpy

1.The Official GMAT Exam Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Official GMAT Exam  The Official GMAT Exam  The Official GMAT Exam
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Official GMAT Exam Marketing Objectives Analysis: 

The Official GMAT Exam has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Official GMAT Exam best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Official GMAT Exam Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start The GMAT Mini Quiz  Be challenged with 8 questions! Challenge Your Shortlist 
Ad Copy Text  Challenge yourself and your friends to 8 real GMAT™ exam questions. Let's go!  Looking for the right business school? See which programs match your criteria and plan.  Looking for the right business school? See which programs match your criteria and plan.
Link Description  What Will You Score?!  N/A  Your Ideal Program Awaits
Website Link  www.mba.com  www.mba.com  www.mba.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 79  87  87
Like 149  2  13

The Official GMAT Exam Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Official GMAT Exam Top 1 ads got 149 likes. The Official GMAT Exam uses a sentence with the finishing touch title: “Start The GMAT Mini Quiz”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Official GMAT Exam shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Official GMAT Exam should continue to optimize the ad content.

3.The Official GMAT Exam Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2019-12-24-2020-06-08  2020-05-15-2020-05-24  2020-02-03-2020-05-11
Landing Page Link  https://www.mba.com/gmat-mini-quiz?campaign_name=Global%7CEAP%7CSTU%7CGMAC%7CConsideration%7CPaidSocial_Facebook_Global-E.Asia&most_recent_campaign_start_date=12/10/2019&utm_source=facebook&utm_medium=paidsocial&utm_campaign=Global_EAP_paidsocial_STU_english_MiniQuiz_facebook  https://www.mba.com/program-finder?campaign_name=Global%7CSAS%7CSTU%7CGMAC%7CConsideration%7CPaidSocial_Facebook_Global-SAS&most_recent_campaign_start_date=11%2F19%2F2019&utm_source=facebook&utm_medium=paidsocial&utm_campaign=Global_SAS_paidsocial_STU_english_ProgramFinder_facebook   https://www.mba.com/program-finder?campaign_name=Global%7CSAS%7CSTU%7CGMAC%7CConsideration%7CPaidSocial_Facebook_Global-SAS&most_recent_campaign_start_date=03/28/2018&utm_source=facebook&utm_medium=paidsocial&utm_campaign=Global_SAS_paidsocial_STU_english_FindAndCompare_facebook

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Official GMAT Exam are successful.

The Official GMAT Exam Creative Analysis: 

The Official GMAT Exam placed a Image ad in 2019-12-24-2020-06-08, and got 149 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Official GMAT Exam Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada,Bangladesh  Bangladesh  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Official GMAT Exam has the best conversion in Canada,Bangladesh, and can advertise more in Canada,Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Official GMAT Exam Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-24-2020-06-08  2020-05-15-2020-05-24  2020-02-03-2020-05-11
During  168 days  10 days 99 days 
Like  149  2  13
Share  29  0  2
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. The Official GMAT Exam ‘s Top 1 ad received 149 likes, 29 shares, 2 comments in just 168 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Official GMAT Exam, helping The Official GMAT Exam to grasp the ad data more clearly.