Top Ads on The North Face

The North Face Background Introduction:

Never Stop Exploring http://www.thenorthface.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The North Face has been advertising and marketing on Facebook for many years. And The North Face has placed 334 of ads on the Facebook platform in the last month. In the past few years,The North Face has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The North Face on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The North Face. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The North Face.

BigSpy

1.The North Face Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The North Face  The North Face  The North Face
Page Categories  Outdoor & Sporting Goods Company  Outdoor & Sporting Goods Company  Outdoor & Sporting Goods Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  N/A

The North Face Marketing Objectives Analysis: 

The North Face has been operating in Outdoor & Sporting Goods Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The North Face best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The North Face Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A The North Face Felpa Bambini Yafita Con Cappuccio E Cerniera A 1/4 Clear Lake Blue Unisex 
Ad Copy Text  no setting  no setting  Scopri i nuovi design della nuova collezione The North FaceĀ®. Spedizione e Reso Gratuiti.
Link Description  N/A  N/A  N/A
Website Link  www.thenorthface.com.pe  www.thenorthface.com.pe  www.thenorthface.it
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  90
Like 0  0  0

The North Face Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The North Face Top 1 ads got 0 likes. The North Face uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The North Face shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The North Face should continue to optimize the ad content.

3.The North Face Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Others  Carousel
Ad Time   2020-06-15-2020-06-19  2020-06-19-2020-06-19  2020-05-20-2020-06-18
Landing Page Link  https://www.thenorthface.com.pe/especiales/zapatillas-urbanas?utm_campaign=Trafico-CPC&utm_medium=Social&utm_source=Facebook&utm_content=TNF_ppl_video_zapatillas_30_dscto_fb&utm_term  https://www.thenorthface.com.pe/catalogsearch/result/?q=nuptse&utm_campaign=Trafico-CPC&utm_medium=Social&utm_source=Facebook&utm_content=TNF_ppl_video_casacas_nuptse_fb&utm_term=   https://www.thenorthface.it/shop/it/tnf-it/felpa-bambini-yafita-con-cappuccio-e-cerniera-a-1-4-492n?variationId=W8G&utm_source=facebook&utm_medium=paid_social&utm_campaign=PAID_SOCIAL_%5BFB%5D_it_male_remarketing(site)_springsale_carousel_explore&fbclid=IwAR2FQjiAdyYzuM6buSjmW7hyThLG3H84BSe0bFRn6UGan1Qzwh5Pgx4AcAA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The North Face are successful.

The North Face Creative Analysis: 

The North Face placed a Video ad in 2020-06-15-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The North Face Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Peru  Peru  Italy
Language  N/A  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The North Face has the best conversion in Peru, and can advertise more in Peru in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The North Face Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-19-2020-06-19  2020-05-20-2020-06-18
During  5 days  1 days 30 days 
Like  0  0  0
Share  0  0  2
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The North Face ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The North Face, helping The North Face to grasp the ad data more clearly.