Top Ads on The Night Sky

The Night Sky Background Introduction:

Create a custom map of the sky the night your heart skipped a beat.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Night Sky has been advertising and marketing on Facebook for many years. And The Night Sky has placed 44 of ads on the Facebook platform in the last month. In the past few years,The Night Sky has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Night Sky on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Night Sky. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Night Sky.

BigSpy

1.The Night Sky Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Night Sky  The Night Sky  The Night Sky
Page Categories  Home Decor  Home Decor  Home Decor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Night Sky Marketing Objectives Analysis: 

The Night Sky has been operating in Home Decor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Night Sky best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Night Sky Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get Your Star Map Now | 20k 5 Star Reviews  Custom Star Map Personal To You Use code DAD15 for 15% off all prints 
Ad Copy Text  Create a custom star map from the night your heart skipped a beat  Gift that special person the stars from the night your heart skipped a beat  Surprise your Father with a unique, one of a kind gift this year.
Link Description  N/A  N/A  20000+ Five Star Reviews
Website Link  www.facebook.com  www.thenightsky.com  www.thenightsky.com
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 66  76  65
Like 140  50  731

The Night Sky Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Night Sky Top 1 ads got 140 likes. The Night Sky uses a sentence with the finishing touch title: “Get Your Star Map Now | 20k 5 Star Reviews”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Night Sky shared 66 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Night Sky should continue to optimize the ad content.

3.The Night Sky Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-08-2020-06-19  2020-06-10-2020-06-17  2020-06-01-2020-06-17
Landing Page Link  https://www.facebook.com/thenightskyio/videos/1188847354793104/  https://thenightsky.com/   https://www.thenightsky.com/?utm_source=facebook&utm_medium=cpm&utm_campaign=NEST_FB_EU_ALLPRODUCTS_PRO_CONVERSION_ALLPRODUCTS&utm_term=NEST_FB_EU_DLO_ALLPRODUCTS_PRO_CONVERSION_PRO_PURCHASE_INT_WEDDING-ANNIVERSARY_ALLP_ALLG_18%2B_&utm_content=WALLPRINT15%25_FATHERSDAY_ENG_IMG_H14_T9_HP_010620_PROD_&fbclid=IwAR3nGuMo9gISRdY4Dh119Q-C9f84aq-h678sl5mxssT_3g5BEy3CX-ovEsQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Night Sky are successful.

The Night Sky Creative Analysis: 

The Night Sky placed a Video ad in 2020-06-08-2020-06-19, and got 140 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Night Sky Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Iceland,United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Night Sky has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Night Sky Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-19  2020-06-10-2020-06-17  2020-06-01-2020-06-17
During  12 days  8 days 17 days 
Like  140  50  731
Share  13  2  66
Comment  21  2  138

Advertising effectiveness is a direct manifestation of advertising. The Night Sky ‘s Top 1 ad received 140 likes, 13 shares, 21 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Night Sky, helping The Night Sky to grasp the ad data more clearly.