Top Ads on The New Yorker

The New Yorker Background Introduction:

A weekly magazine with a signature mix of reporting on national and international politics and culture, humor and cartoons, fiction and poetry, and cultural reviews and criticism.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The New Yorker has been advertising and marketing on Facebook for many years. And The New Yorker has placed 997 of ads on the Facebook platform in the last month. In the past few years,The New Yorker has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The New Yorker on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The New Yorker. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The New Yorker.

BigSpy

1.The New Yorker Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The New Yorker  The New Yorker  The New Yorker
Page Categories  Magazine  Magazine  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The New Yorker Marketing Objectives Analysis: 

The New Yorker has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The New Yorker best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The New Yorker Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Limited Time Offer—Save 50%  Limited Time Offer—Save 50% Limited Time Offer—Save 50% 
Ad Copy Text  Flash Sale: 12 weeks of The New Yorker for just $6. Unlimited access, on any device. Illustration by...  Flash Sale: Subscribe to The New Yorker for just $2 a month. Unlimited access, on any device. Illust...  Get 1 month of The New Yorker for as little as $2. Unlimited access, on any device. Illustration by ...
Link Description  Get the facts in uncertain times. Subscribe today.  Get the facts in uncertain times. Subscribe today.  Get the facts in uncertain times. Subscribe today.
Website Link  servedby.flashtalking.com  servedby.flashtalking.com  subscribe.newyorker.com
CTA  SUBSCRIBE  SUBSCRIBE  SUBSCRIBE
Text Word Count 112  123  113
Like 127  2470  60

The New Yorker Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The New Yorker Top 1 ads got 127 likes. The New Yorker uses a sentence with the finishing touch title: “Limited Time Offer—Save 50%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The New Yorker shared 112 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The New Yorker should continue to optimize the ad content.

3.The New Yorker Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-12-2020-06-19  2020-06-16-2020-06-18  2020-06-18-2020-06-18
Landing Page Link  https://subscribe.newyorker.com/subscribe/newyorker/128469?source=facebook_broadaudience18plus_12for6_covid&utm_source=facebook&utm_medium=social&utm_campaign=paid-cm-facebook&utm_social-type=paid&utm_brand=tny  https://subscribe.newyorker.com/subscribe/newyorker/129856?source=facebook_broadaudience18plus_12for6_kadir&utm_source=facebook&utm_medium=social&utm_campaign=paid-cm-facebook&utm_social-type=paid&utm_brand=tny   https://subscribe.newyorker.com/subscribe/newyorker/129877?source=cm_paid_social_pac_NYR_KadirNelsonBLM_Cover_NoTote_1for2&utm_source=facebook&utm_medium=social&utm_campaign=paid-cm-facebook&utm_social-type=paid&utm_brand=tny

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The New Yorker are successful.

The New Yorker Creative Analysis: 

The New Yorker placed a Video ad in 2020-06-12-2020-06-19, and got 127 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The New Yorker Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  N/A  Nepal
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The New Yorker has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The New Yorker Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-19  2020-06-16-2020-06-18  2020-06-18-2020-06-18
During  8 days  3 days 1 days 
Like  127  2470  60
Share  7  301  2
Comment  4  75  4

Advertising effectiveness is a direct manifestation of advertising. The New Yorker ‘s Top 1 ad received 127 likes, 7 shares, 4 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The New Yorker, helping The New Yorker to grasp the ad data more clearly.