Top Ads on The New England Journal of Medicine
The New England Journal of Medicine Background Introduction:
The New England Journal of Medicine (NEJM.org) is the world's leading medical journal and website.
The New England Journal of Medicine has been advertising and marketing on Facebook for many years. And The New England Journal of Medicine has placed 42 of ads on the Facebook platform in the last month. In the past few years,The New England Journal of Medicine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The New England Journal of Medicine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The New England Journal of Medicine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The New England Journal of Medicine.
1.The New England Journal of Medicine Top 3 Ads Basic Understanding
|Name||The New England Journal of Medicine||The New England Journal of Medicine||The New England Journal of Medicine|
|Page Categories||Education||Education||Medical & Health|
The New England Journal of Medicine Marketing Objectives Analysis:
The New England Journal of Medicine has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The New England Journal of Medicine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The New England Journal of Medicine Top 3 Ads Content Display
|Ad Headline||Protect Your Valuable Time||Family Medicine Board Review - SAVE 15%||Covid-19 Resources|
|Ad Copy Text||Family Medicine Board Review 2020. Maximize study time with adaptive learning technology. Delivers ...||Lifelong learning and enhanced patient care — Keep your practice sharp and earn required CME credi...||All content related to the Covid-19 pandemic is freely available on NEJM.org. Visit now to view a co...|
|Link Description||Earn AAFP Prescribed Credits||Efficient. Effective. Personalized.||Explore a collection of articles and other resources on the Coronavirus (Covid-19) outbreak, including clinical reports, management guidelines, and commentary.|
|Text Word Count||223||116||208|
The New England Journal of Medicine Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The New England Journal of Medicine Top 1 ads got 5 likes. The New England Journal of Medicine uses a sentence with the finishing touch title: “Protect Your Valuable Time”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The New England Journal of Medicine shared 223 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The New England Journal of Medicine should continue to optimize the ad content.
3.The New England Journal of Medicine Top 3 Ads Creative Selection
|Landing Page Link||https://knowledgeplusoffers.nejm.org/fb-fm-cme-discount/||https://knowledgeplusoffers.nejm.org/family-medicine-board-review-discount/||https://www.nejm.org/coronavirus?utm_source=facebook&utm_medium=paid-social&utm_campaign=covid19|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The New England Journal of Medicine are successful.
The New England Journal of Medicine Creative Analysis:
The New England Journal of Medicine placed a Video ad in 2020-05-22-2020-06-15, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The New England Journal of Medicine Top 3 Ads Audience Analysis:
The New England Journal of Medicine has the best conversion in Mongolia, and can advertise more in Mongolia in the future.
5.The New England Journal of Medicine Top 3 Ads Performance Display
|During||25 days||18 days||67 days|
Advertising effectiveness is a direct manifestation of advertising. The New England Journal of Medicine ‘s Top 1 ad received 5 likes, 3 shares, 1 comments in just 25 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The New England Journal of Medicine, helping The New England Journal of Medicine to grasp the ad data more clearly.