Top Ads on The National Women's Health Network

The National Women's Health Network Background Introduction:

The National Women's Health Network was founded in 1975 to give women a greater voice within the healthcare system. We are a membership-based organization.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The National Women's Health Network has been advertising and marketing on Facebook for many years. And The National Women's Health Network has placed 35 of ads on the Facebook platform in the last month. In the past few years,The National Women's Health Network has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The National Women's Health Network on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The National Women's Health Network. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The National Women's Health Network.

BigSpy

1.The National Women's Health Network Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The National Women's Health Network  The National Women's Health Network  The National Women's Health Network
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

The National Women's Health Network Marketing Objectives Analysis: 

The National Women's Health Network has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The National Women's Health Network best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The National Women's Health Network Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Statement on J&J’s Discontinuation of Its Talc-Based Baby Powder in U.S and Canada - NWHN  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Contact: Evita Almassi, ealmassi@nwhn.org May 20, 2020 Washington D.C. — On May 19, 2020, Johnson and Johnson (J&J) announced that it would stop selling its talc-based Johnson’s Baby Powder in the U.S. and Canada, though existing inventory will continue to be sold through retailers until it runs...  N/A  N/A
Website Link  nwhn.org  www.nwhn.org  www.nwhn.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

The National Women's Health Network Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The National Women's Health Network Top 1 ads got 0 likes. The National Women's Health Network uses a sentence with the finishing touch title: “Statement on J&J’s Discontinuation of Its Talc-Based Baby Powder in U.S and Canada - NWHN”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The National Women's Health Network shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The National Women's Health Network should continue to optimize the ad content.

3.The National Women's Health Network Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-20-2020-06-15  2020-05-18-2020-06-15  2018-09-24-2020-05-20
Landing Page Link  https://nwhn.org/statement-on-jjs-discontinuation-of-its-talc-based-baby-powder-in-u-s-and-canada/  https://www.nwhn.org/   https://www.nwhn.org/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The National Women's Health Network are successful.

The National Women's Health Network Creative Analysis: 

The National Women's Health Network placed a Image ad in 2020-05-20-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The National Women's Health Network Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The National Women's Health Network has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The National Women's Health Network Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-15  2020-05-18-2020-06-15  2018-09-24-2020-05-20
During  27 days  29 days 605 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The National Women's Health Network ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The National Women's Health Network, helping The National Women's Health Network to grasp the ad data more clearly.