Top Ads on The Music Zoo

The Music Zoo Background Introduction:

www.themusiczoo.com - The best guitars and gear in the world!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Music Zoo has been advertising and marketing on Facebook for many years. And The Music Zoo has placed 33 of ads on the Facebook platform in the last month. In the past few years,The Music Zoo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Music Zoo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Music Zoo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Music Zoo.

BigSpy

1.The Music Zoo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Music Zoo  The Music Zoo  The Music Zoo
Page Categories  Musical Instrument Store  Musical Instrument Store  Musical Instrument Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

The Music Zoo Marketing Objectives Analysis: 

The Music Zoo has been operating in Musical Instrument Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Music Zoo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Music Zoo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  The Music Zoo The Music Zoo 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.themusiczoo.com  www.themusiczoo.com  www.themusiczoo.com
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

The Music Zoo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Music Zoo Top 1 ads got 0 likes. The Music Zoo uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Music Zoo shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Music Zoo should continue to optimize the ad content.

3.The Music Zoo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-09-2020-06-09  2020-06-04-2020-06-09  2020-06-03-2020-06-09
Landing Page Link  https://www.themusiczoo.com/pages/free-gear-giveaway  https://www.themusiczoo.com/collections/taylor/acoustic-guitars   https://www.themusiczoo.com/collections/martin/acoustic-guitars

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Music Zoo are successful.

The Music Zoo Creative Analysis: 

The Music Zoo placed a Image ad in 2020-06-09-2020-06-09, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Music Zoo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Music Zoo has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Music Zoo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-09  2020-06-04-2020-06-09  2020-06-03-2020-06-09
During  1 days  6 days 7 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Music Zoo ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Music Zoo, helping The Music Zoo to grasp the ad data more clearly.