Top Ads on The Ministry of Health
The Ministry of Health Background Introduction:
At the Ministry of Health, Kenya, our vision for our beloved country reflects a Healthy, Productive and globally-competitive nation!
The Ministry of Health has been advertising and marketing on Facebook for many years. And The Ministry of Health has placed 63 of ads on the Facebook platform in the last month. In the past few years,The Ministry of Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The Ministry of Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Ministry of Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Ministry of Health.
1.The Ministry of Health Top 3 Ads Basic Understanding
|Name||The Ministry of Health||The Ministry of Health||The Ministry of Health|
|Page Categories||Government Organization||Government Organization||Government Organization|
The Ministry of Health Marketing Objectives Analysis:
The Ministry of Health has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Ministry of Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The Ministry of Health Top 3 Ads Content Display
|Ad Headline||The Ministry of Health||The Ministry of Health||The Ministry of Health|
|Ad Copy Text||COVID-19 Signs & Symptoms: ➡️ Fever, Cough, Headache, Body aches and Difficulty in Breathing It...||The best way to prevent illness is to avoid being exposed to this virus ???? Pamoja tunaweza #Kom...||COVID-19 Signs & Symptoms: ➡️ Fever, Cough, Headache, Body aches and Difficulty in Breathing It...|
|Text Word Count||557||110||554|
The Ministry of Health Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The Ministry of Health Top 1 ads got 14338 likes. The Ministry of Health uses a sentence with the finishing touch title: “The Ministry of Health”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The Ministry of Health shared 557 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Ministry of Health should continue to optimize the ad content.
3.The Ministry of Health Top 3 Ads Creative Selection
|Landing Page Link||http://www.health.go.ke/||http://www.health.go.ke/||http://www.health.go.ke/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Ministry of Health are successful.
The Ministry of Health Creative Analysis:
The Ministry of Health placed a Carousel ad in 2020-06-03-2020-06-20, and got 14338 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The Ministry of Health Top 3 Ads Audience Analysis:
The Ministry of Health has the best conversion in Kenya, and can advertise more in Kenya in the future.
5.The Ministry of Health Top 3 Ads Performance Display
|During||18 days||91 days||7 days|
Advertising effectiveness is a direct manifestation of advertising. The Ministry of Health ‘s Top 1 ad received 14338 likes, 275 shares, 301 comments in just 18 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Ministry of Health, helping The Ministry of Health to grasp the ad data more clearly.