Top Ads on The Ministry of Health

The Ministry of Health Background Introduction:

At the Ministry of Health, Kenya, our vision for our beloved country reflects a Healthy, Productive and globally-competitive nation!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Ministry of Health has been advertising and marketing on Facebook for many years. And The Ministry of Health has placed 63 of ads on the Facebook platform in the last month. In the past few years,The Ministry of Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Ministry of Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Ministry of Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Ministry of Health.

BigSpy

1.The Ministry of Health Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Ministry of Health  The Ministry of Health  The Ministry of Health
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

The Ministry of Health Marketing Objectives Analysis: 

The Ministry of Health has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Ministry of Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Ministry of Health Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Ministry of Health  The Ministry of Health The Ministry of Health 
Ad Copy Text  COVID-19 Signs & Symptoms: ➡️ Fever, Cough, Headache, Body aches and Difficulty in Breathing It...  The best way to prevent illness is to avoid being exposed to this virus ???? Pamoja tunaweza #Kom...  COVID-19 Signs & Symptoms: ➡️ Fever, Cough, Headache, Body aches and Difficulty in Breathing It...
Link Description  N/A  N/A  N/A
Website Link  www.health.go.ke  www.health.go.ke  www.health.go.ke
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 557  110  554
Like 14338  8722  487

The Ministry of Health Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Ministry of Health Top 1 ads got 14338 likes. The Ministry of Health uses a sentence with the finishing touch title: “The Ministry of Health”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Ministry of Health shared 557 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Ministry of Health should continue to optimize the ad content.

3.The Ministry of Health Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-03-2020-06-20  2020-03-19-2020-06-17  2020-06-11-2020-06-17
Landing Page Link  http://www.health.go.ke/  http://www.health.go.ke/   http://www.health.go.ke/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Ministry of Health are successful.

The Ministry of Health Creative Analysis: 

The Ministry of Health placed a Carousel ad in 2020-06-03-2020-06-20, and got 14338 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Ministry of Health Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Kenya  Kenya  Kenya
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Ministry of Health has the best conversion in Kenya, and can advertise more in Kenya in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Ministry of Health Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-03-19-2020-06-17  2020-06-11-2020-06-17
During  18 days  91 days 7 days 
Like  14338  8722  487
Share  275  238  19
Comment  301  137  8

Advertising effectiveness is a direct manifestation of advertising. The Ministry of Health ‘s Top 1 ad received 14338 likes, 275 shares, 301 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Ministry of Health, helping The Ministry of Health to grasp the ad data more clearly.