Top Ads on The Midway

The Midway Background Introduction:

We are a contemporary eating and drinking venue providing the highest standards in home cooked food. We offer a comfortable place to have lunch, mid afternoon tea or to celebrate a special occasion.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Midway has been advertising and marketing on Facebook for many years. And The Midway has placed 11 of ads on the Facebook platform in the last month. In the past few years,The Midway has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Midway on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Midway. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Midway.

BigSpy

1.The Midway Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Midway  The Midway  The Midway
Page Categories  Arts & Entertainment  Arts & Entertainment  British Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Midway Marketing Objectives Analysis: 

The Midway has been operating in Arts & Entertainment for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Midway best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Midway Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Desert Hearts Takeover: San Francisco  Desert Hearts Takeover: San Francisco About The Midway 
Ad Copy Text  The Desert Hearts crew takeover The Midway feat. Mikey Lion, Lee Reynolds, and Marbs plus special gu...  The Desert Hearts crew takeover The Midway feat. Mikey Lion, Lee Reynolds, and Marbs plus special gu...  We're within walking distance from the Stockport Plaza so why not treat yourself to an after-show me...
Link Description  Grab your tickets now  Grab your tickets now  All about the Midway pub & dining, where quality is imperative and customer satisfaction is at the forefront of everything we do.
Website Link  www.facebook.com  www.facebook.com  www.themidway.co.uk
CTA  LEARN_MORE  LEARN_MORE  BOOK_TRAVEL
Text Word Count 163  164  156
Like 0  3  2

The Midway Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Midway Top 1 ads got 0 likes. The Midway uses a sentence with the finishing touch title: “Desert Hearts Takeover: San Francisco”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Midway shared 163 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Midway should continue to optimize the ad content.

3.The Midway Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-05-05-2019-05-07  2019-05-05-2019-05-07  2019-03-29-2019-04-25
Landing Page Link  https://www.facebook.com/923982834292134/posts/2406927965997606/  https://www.facebook.com/923982834292134/posts/2406927965997606/   https://www.themidway.co.uk/about-midway/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Midway are successful.

The Midway Creative Analysis: 

The Midway placed a Video ad in 2019-05-05-2019-05-07, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Midway Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Midway has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Midway Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-05-2019-05-07  2019-05-05-2019-05-07  2019-03-29-2019-04-25
During  3 days  3 days 28 days 
Like  0  3  2
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Midway ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Midway, helping The Midway to grasp the ad data more clearly.