Top Ads on The Michael J. Fox Foundation for Parkinson's Research

The Michael J. Fox Foundation for Parkinson's Research Background Introduction:

The Michael J. Fox Foundation is dedicated to finding a cure for Parkinson’s disease and to ensuring the development of improved therapies for those living with Parkinson’s today.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Michael J. Fox Foundation for Parkinson's Research has been advertising and marketing on Facebook for many years. And The Michael J. Fox Foundation for Parkinson's Research has placed 74 of ads on the Facebook platform in the last month. In the past few years,The Michael J. Fox Foundation for Parkinson's Research has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Michael J. Fox Foundation for Parkinson's Research on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Michael J. Fox Foundation for Parkinson's Research. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Michael J. Fox Foundation for Parkinson's Research.

BigSpy

1.The Michael J. Fox Foundation for Parkinson's Research Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Michael J. Fox Foundation for Parkinson's Research  The Michael J. Fox Foundation for Parkinson's Research  The Michael J. Fox Foundation for Parkinson's Research
Page Categories  Charity Organization  Charity Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Michael J. Fox Foundation for Parkinson's Research Marketing Objectives Analysis: 

The Michael J. Fox Foundation for Parkinson's Research has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Michael J. Fox Foundation for Parkinson's Research best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Michael J. Fox Foundation for Parkinson's Research Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Progress in Parkinson's Research Continues.  Free Guide for People Newly Diagnosed with Parkinson's New Parkinson’s Therapy Receives FDA Approval 
Ad Copy Text  We remain steadfast in our pursuit of better treatments for Parkinson's disease and ultimately a cur...  Approximately 60,000 people are diagnosed with Parkinson’s each year in the United States. Downloa...  The FDA has approved a new Parkinson’s treatment option – the second this year and the second di...
Link Description  Learn how MJFF is supporting the Parkinson's drug pipeline.  “You have Parkinson’s disease.” Four words that come with a diagnosis full of questions and uncertainty. However you choose to start processing, you’re not alone. The Michael J. Fox Foundation has developed resources to help individuals and families move through the earliest days with Parkinson’s disease and beyond.  We work with urgency to fund projects that can help improve the lives of those living with Parkinson’s.
Website Link  www.michaeljfox.org  www.michaeljfox.org  www.michaeljfox.org
CTA  LEARN_MORE  DOWNLOAD  LEARN_MORE
Text Word Count 200  232  244
Like 45  1189  992

The Michael J. Fox Foundation for Parkinson's Research Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Michael J. Fox Foundation for Parkinson's Research Top 1 ads got 45 likes. The Michael J. Fox Foundation for Parkinson's Research uses a sentence with the finishing touch title: “Progress in Parkinson's Research Continues.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Michael J. Fox Foundation for Parkinson's Research shared 200 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Michael J. Fox Foundation for Parkinson's Research should continue to optimize the ad content.

3.The Michael J. Fox Foundation for Parkinson's Research Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-12  2020-05-22-2020-06-02  2020-05-22-2020-05-27
Landing Page Link  https://www.michaeljfox.org/news/foundation-support-new-drugs-are-moving-closer-market?ps_cid=fb-a1b1R000008uQce  https://www.michaeljfox.org/form/guide-newly-diagnosed?ps_cid=fb-a1b1R000008uPio   https://www.michaeljfox.org/news/supported-early-mjff-investments-new-parkinsons-therapy-receives-fda-approval?ps_cid=fb-a1b1R000008uPiF

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Michael J. Fox Foundation for Parkinson's Research are successful.

The Michael J. Fox Foundation for Parkinson's Research Creative Analysis: 

The Michael J. Fox Foundation for Parkinson's Research placed a Image ad in 2020-06-11-2020-06-12, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Michael J. Fox Foundation for Parkinson's Research Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Michael J. Fox Foundation for Parkinson's Research has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Michael J. Fox Foundation for Parkinson's Research Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-12  2020-05-22-2020-06-02  2020-05-22-2020-05-27
During  2 days  12 days 6 days 
Like  45  1189  992
Share  10  278  282
Comment  0  58  66

Advertising effectiveness is a direct manifestation of advertising. The Michael J. Fox Foundation for Parkinson's Research ‘s Top 1 ad received 45 likes, 10 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Michael J. Fox Foundation for Parkinson's Research, helping The Michael J. Fox Foundation for Parkinson's Research to grasp the ad data more clearly.