Top Ads on The Mart

The Mart Background Introduction:

Η εταιρεία The Mart είναι μία από τις μεγαλύτερες εταιρείες χονδρεμπορικής στην Ελλάδα.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Mart has been advertising and marketing on Facebook for many years. And The Mart has placed 147 of ads on the Facebook platform in the last month. In the past few years,The Mart has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Mart on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Mart. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Mart.

BigSpy

1.The Mart Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Mart  The Mart  The Mart
Page Categories  Wholesale & Supply Store  Retail Company  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  N/A  shopify

The Mart Marketing Objectives Analysis: 

The Mart has been operating in Wholesale & Supply Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Mart best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Mart Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Mart  Photos from The Shoe Mart's post The EZ Polisher 
Ad Copy Text  -  ‼️ Έως -50% & Δωρεάν απόστολή‼️ https://bit.ly/3eM6Ofo ➡️ Just Now!!......  This device makes grinding and polishing projects quick and easy! Check It Out https://bit.ly/2VY...
Link Description  N/A  N/A  N/A
Website Link  bit.ly  bit.ly  www.theezmart.com
CTA      SHOP_NOW
Text Word Count 436  588  104
Like 146  1305  1179

The Mart Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Mart Top 1 ads got 146 likes. The Mart uses a sentence with the finishing touch title: “The Mart”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Mart shared 436 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Mart should continue to optimize the ad content.

3.The Mart Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-15-2020-06-18  2020-06-11-2020-06-17  2020-05-02-2020-06-16
Landing Page Link  https://www.themart.gr/proionta-se-atomikes-suskeuasies.html  https://www.shoemart.gr/gynaikeia-papoutsia/sliders-gunaikeia?limit=50   https://www.theezmart.com/products/multifunctional-electric-angle-grinder-burnishing-polishing-machine-attachment-accessories-metal-steel-for-115-125-angle-grinder?fbclid=IwAR0iZnCiKKBoKpi1OzRNpVfq-Mv3AOFa_b4kleURP3m_LWfqzq-FbxsMce4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Mart are successful.

The Mart Creative Analysis: 

The Mart placed a Carousel ad in 2020-06-15-2020-06-18, and got 146 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Mart Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Mart has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Mart Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-11-2020-06-17  2020-05-02-2020-06-16
During  4 days  7 days 46 days 
Like  146  1305  1179
Share  11  24  197
Comment  0  4  73

Advertising effectiveness is a direct manifestation of advertising. The Mart ‘s Top 1 ad received 146 likes, 11 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Mart, helping The Mart to grasp the ad data more clearly.