Top Ads on The Makeup Lovers

The Makeup Lovers Background Introduction:

The biggest makeup lovers community in Baltic countries. Here everyone can find trends and news related to makeup.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Makeup Lovers has been advertising and marketing on Facebook for many years. And The Makeup Lovers has placed 98 of ads on the Facebook platform in the last month. In the past few years,The Makeup Lovers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Makeup Lovers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Makeup Lovers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Makeup Lovers.


1.The Makeup Lovers Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Makeup Lovers  The Makeup Lovers  The Makeup Lovers
Page Categories  Festival  Festival  Festival
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Makeup Lovers Marketing Objectives Analysis: 

The Makeup Lovers has been operating in Festival for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Makeup Lovers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Makeup Lovers Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MUA, ONLINE learning = faster journey to PRO level  MUA, are you IN?! Beat the competition - learn bridal ONLINE  
Ad Copy Text  MUA - Would you like to skip the travel queues and FAST TRACK your journey to makeup PRO? ???? Start...  MUAwhat are you waiting for - join this life-altering course together with thousands of MUA's! The b...  Hey MUA, worried that you’re not good enough to be called PRO? Learn this bulletproof PRO bridal ...
Website Link
Text Word Count 583  1342  737
Like 115  839  161

The Makeup Lovers Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Makeup Lovers Top 1 ads got 115 likes. The Makeup Lovers uses a sentence with the finishing touch title: “MUA, ONLINE learning = faster journey to PRO level ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Makeup Lovers shared 583 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Makeup Lovers should continue to optimize the ad content.

3.The Makeup Lovers Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-06-2020-06-09  2020-05-28-2020-06-04  2020-05-24-2020-06-03
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Makeup Lovers are successful.

The Makeup Lovers Creative Analysis: 

The Makeup Lovers placed a Image ad in 2020-06-06-2020-06-09, and got 115 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Makeup Lovers Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Jordan  Jordan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Makeup Lovers has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Makeup Lovers Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-09  2020-05-28-2020-06-04  2020-05-24-2020-06-03
During  4 days  8 days 11 days 
Like  115  839  161
Share  10  28  1
Comment  12  15  3

Advertising effectiveness is a direct manifestation of advertising. The Makeup Lovers ‘s Top 1 ad received 115 likes, 10 shares, 12 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Makeup Lovers, helping The Makeup Lovers to grasp the ad data more clearly.