Top Ads on The Local

The Local Background Introduction:

Visit www.the-local.com for our full menu, international sports schedule, reservations and private dining!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Local has been advertising and marketing on Facebook for many years. And The Local has placed 1693 of ads on the Facebook platform in the last month. In the past few years,The Local has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Local on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Local. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Local.

BigSpy

1.The Local Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Local  The Local  The Local
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

The Local Marketing Objectives Analysis: 

The Local has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Local best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Local Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Anthem Coffee switches from a branded app to joe with big results  #1 Mobile Ordering App for Coffee Shops ☕ #1 Mobile Ordering App for Coffee Shops ☕ 
Ad Copy Text  no setting  no setting  no setting
Link Description  Joe is a free service for independent coffee shops that lets them accept mobile orders & payment from customers that want to support small business and enjoy great coffee  N/A  N/A
Website Link  blog.joe.coffee  grow.joe.coffee  grow.joe.coffee
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

The Local Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Local Top 1 ads got 0 likes. The Local uses a sentence with the finishing touch title: “Anthem Coffee switches from a branded app to joe with big results”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Local shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Local should continue to optimize the ad content.

3.The Local Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2019-01-30-2020-06-20  2020-06-16-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  http://blog.joe.coffee/switch_from_chownow_to_joe_mobile_ordering  http://grow.joe.coffee/mobile-ordering-for-coffee-shops   http://grow.joe.coffee/mobile-ordering-for-coffee-shops

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Local are successful.

The Local Creative Analysis: 

The Local placed a Image ad in 2019-01-30-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Local Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Local has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Local Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-01-30-2020-06-20  2020-06-16-2020-06-20  2020-06-16-2020-06-20
During  508 days  5 days 5 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Local ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 508 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Local, helping The Local to grasp the ad data more clearly.