Top Ads on The Late Show with Stephen Colbert

The Late Show with Stephen Colbert Background Introduction:

The official Facebook account for The Late Show with Stephen Colbert. Weeknights at 11:35/10:35c on CBS and CBS All-Access!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Late Show with Stephen Colbert has been advertising and marketing on Facebook for many years. And The Late Show with Stephen Colbert has placed 112 of ads on the Facebook platform in the last month. In the past few years,The Late Show with Stephen Colbert has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Late Show with Stephen Colbert on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Late Show with Stephen Colbert. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Late Show with Stephen Colbert.

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1.The Late Show with Stephen Colbert Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Late Show with Stephen Colbert  The Late Show with Stephen Colbert  The Late Show with Stephen Colbert
Page Categories  TV Show  TV Show  TV Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Late Show with Stephen Colbert Marketing Objectives Analysis: 

The Late Show with Stephen Colbert has been operating in TV Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Late Show with Stephen Colbert best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Late Show with Stephen Colbert Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Late Show with Stephen Colbert  Who Is Stephen Colbert Talking About? Who Is Stephen Colbert Talking About? 
Ad Copy Text  Watch your favorite moments from The Late Show with Stephen Colbert right here on Facebook Watch!  Bet you can’t guess who he's talking about in No. 7.  No. 5 is actually pretty tricky.
Link Description  N/A  Can you match the Colbert quote to who he's talking about?  Can you match the Colbert quote to who he's talking about?
Website Link  www.facebook.com  www.cbs.com  www.cbs.com
CTA  WATCH_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 97  54  32
Like 208580  23  436

The Late Show with Stephen Colbert Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Late Show with Stephen Colbert Top 1 ads got 208580 likes. The Late Show with Stephen Colbert uses a sentence with the finishing touch title: “The Late Show with Stephen Colbert”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Late Show with Stephen Colbert shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Late Show with Stephen Colbert should continue to optimize the ad content.

3.The Late Show with Stephen Colbert Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-02-2020-06-19  2020-02-28-2020-05-08  2020-03-02-2020-05-06
Landing Page Link  https://www.facebook.com/colbertlateshow/?show_id=545775132233909&refid=28&_ft_=adid.23844560570990485:qid.6834748025966284233:mf_story_key.2045959426449552759:is_sponsored.1:ei.AI@AQKlJRcT8xxU0sltQLFKl9my4ltvWDwd8zlQhlRlsanNwSWKHx1w5yVpus2fw5M6oxilqnN1Mo4Gk8tMPAWT9l8m:top_level_post_id.2078626352282105:content_owner_id_new.545775132233909:call_to_action_type.WATCH_MORE:page_id.545775132233909:src.22:photo_id.321928042098451:story_location.5:story_attachment_style.video_direct_response_autoplay:view_time.1591338551:filter.h_nor:tds_flgs.3:actrs.545775132233909:page_insights.%7B%22545775132233909%22:%7B%22page_id%22:545775132233909,%22page_id_type%22:%22page%22,%22actor_id%22:545775132233909,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1583189714,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2078626352282105%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:545775132233909,%22page_id%22:545775132233909,%22post_id%22:2078626352282105,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=*J*J*JH-R  https://www.cbs.com/shows/the-late-show-with-stephen-colbert/news/1009708/who-is-stephen-colbert-talking-about-/   https://www.cbs.com/shows/the-late-show-with-stephen-colbert/news/1009708/who-is-stephen-colbert-talking-about-/?fbclid=IwAR1xyTVRLwIZXo5fU7AEqH3fWgH6mKiTyEeb1zIbYKMix0mB7e22mfazuAU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Late Show with Stephen Colbert are successful.

The Late Show with Stephen Colbert Creative Analysis: 

The Late Show with Stephen Colbert placed a Video ad in 2020-03-02-2020-06-19, and got 208580 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Late Show with Stephen Colbert Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,United Kingdom,Canada...  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Late Show with Stephen Colbert has the best conversion in United States,United Kingdom,Canada..., and can advertise more in United States,United Kingdom,Canada... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Late Show with Stephen Colbert Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-02-2020-06-19  2020-02-28-2020-05-08  2020-03-02-2020-05-06
During  110 days  71 days 66 days 
Like  208580  23  436
Share  23096  1  25
Comment  32417  3  25

Advertising effectiveness is a direct manifestation of advertising. The Late Show with Stephen Colbert ‘s Top 1 ad received 208580 likes, 23096 shares, 32417 comments in just 110 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Late Show with Stephen Colbert, helping The Late Show with Stephen Colbert to grasp the ad data more clearly.