Top Ads on The Knowledge Society

The Knowledge Society Background Introduction:

Building the next generation of Canadian leaders.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Knowledge Society has been advertising and marketing on Facebook for many years. And The Knowledge Society has placed 22 of ads on the Facebook platform in the last month. In the past few years,The Knowledge Society has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Knowledge Society on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Knowledge Society. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Knowledge Society.

BigSpy

1.The Knowledge Society Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Knowledge Society  The Knowledge Society  The Knowledge Society
Page Categories  Academic Camp  Academic Camp  Academic Camp
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

The Knowledge Society Marketing Objectives Analysis: 

The Knowledge Society has been operating in Academic Camp for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Knowledge Society best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Knowledge Society Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Here's How To Impact Billions Of People  Learn How to Change the World with Tech Learn How To Solve New York City's traffic problem! 
Ad Copy Text  See how TKS is training kids from Boston to get the skills they need to impact billions. Tap Learn...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  applications.theksociety.com  applications.theksociety.com  applications.theksociety.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 129  0  0
Like 0  0  0

The Knowledge Society Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Knowledge Society Top 1 ads got 0 likes. The Knowledge Society uses a sentence with the finishing touch title: “Here's How To Impact Billions Of People”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Knowledge Society shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Knowledge Society should continue to optimize the ad content.

3.The Knowledge Society Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-03-2020-06-14  2020-05-06-2020-05-11  2020-05-06-2020-05-11
Landing Page Link  https://applications.theksociety.com/apply  https://applications.theksociety.com/apply   https://applications.theksociety.com/apply

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Knowledge Society are successful.

The Knowledge Society Creative Analysis: 

The Knowledge Society placed a Video ad in 2020-06-03-2020-06-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Knowledge Society Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Dominican  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Knowledge Society has the best conversion in Dominican, and can advertise more in Dominican in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Knowledge Society Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-14  2020-05-06-2020-05-11  2020-05-06-2020-05-11
During  12 days  6 days 6 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Knowledge Society ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Knowledge Society, helping The Knowledge Society to grasp the ad data more clearly.