Top Ads on The King's army

The King's army Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The King's army has been advertising and marketing on Facebook for many years. And The King's army has placed 111 of ads on the Facebook platform in the last month. In the past few years,The King's army has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The King's army on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The King's army. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The King's army.

BigSpy

1.The King's army Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The King's army  The King's army  The King's army
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The King's army Marketing Objectives Analysis: 

The King's army has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The King's army best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The King's army Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The King's Army:Idle RPG  The King's Army:Idle RPG The King's Army:Idle RPG 
Ad Copy Text  Compete with well-matched adversaries.  Get rich rewards even when you’re offline. Simply wait for your heroes leveling up and getting st...  Compete with well-matched adversaries.
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  PLAY_GAME  PLAY_GAME  PLAY_GAME
Text Word Count 38  107  38
Like 54  309  11

The King's army Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The King's army Top 1 ads got 54 likes. The King's army uses a sentence with the finishing touch title: “The King's Army:Idle RPG”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The King's army shared 38 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The King's army should continue to optimize the ad content.

3.The King's army Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-07-2020-06-20  2020-05-06-2020-06-07  2020-05-14-2020-06-06
Landing Page Link  http://play.google.com/store/apps/details?id=com.lp.tka  http://play.google.com/store/apps/details?id=com.lp.tka   http://play.google.com/store/apps/details?id=com.lp.tka

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The King's army are successful.

The King's army Creative Analysis: 

The King's army placed a Video ad in 2020-05-07-2020-06-20, and got 54 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The King's army Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia,Thailand,Malaysia...  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The King's army has the best conversion in Indonesia,Thailand,Malaysia..., and can advertise more in Indonesia,Thailand,Malaysia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The King's army Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-20  2020-05-06-2020-06-07  2020-05-14-2020-06-06
During  45 days  33 days 24 days 
Like  54  309  11
Share  4  7  1
Comment  30  11  4

Advertising effectiveness is a direct manifestation of advertising. The King's army ‘s Top 1 ad received 54 likes, 4 shares, 30 comments in just 45 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The King's army, helping The King's army to grasp the ad data more clearly.