Top Ads on The John F. Kennedy Center for the Performing Arts

The John F. Kennedy Center for the Performing Arts Background Introduction:

The Kennedy Center is America's living memorial to President Kennedy—presenting the greatest performers and performances from across America and around the world, nurturing new works and young artists, and serving as a leader in arts education.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The John F. Kennedy Center for the Performing Arts has been advertising and marketing on Facebook for many years. And The John F. Kennedy Center for the Performing Arts has placed 150 of ads on the Facebook platform in the last month. In the past few years,The John F. Kennedy Center for the Performing Arts has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The John F. Kennedy Center for the Performing Arts on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The John F. Kennedy Center for the Performing Arts. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The John F. Kennedy Center for the Performing Arts.

BigSpy

1.The John F. Kennedy Center for the Performing Arts Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The John F. Kennedy Center for the Performing Arts  The John F. Kennedy Center for the Performing Arts  The John F. Kennedy Center for the Performing Arts
Page Categories  Performance Art Theatre  Performance Art Theatre  Performance Art Theatre
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The John F. Kennedy Center for the Performing Arts Marketing Objectives Analysis: 

The John F. Kennedy Center for the Performing Arts has been operating in Performance Art Theatre for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The John F. Kennedy Center for the Performing Arts best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The John F. Kennedy Center for the Performing Arts Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  It's Time to Renew  It's Time to Renew Review: Second City's America; It's Complicated. Politics and humor blended masterfully - DC Theatre Scene 
Ad Copy Text  Renew your Kennedy Center Membership to support the arts nationwide.  Renew your Kennedy Center Membership to support the arts nationwide.  no setting
Link Description  Together, we will keep the arts strong!  Together, we will keep the arts strong!  The new Second City comedy show, America; It’s Complicated, takes aim at liberals, conservatives, and independents, leaving the audience exhausted from laughter while perhaps noodling a few lessons on their way home. Doing what Second City does best, the show mixes sketch comedy, a few songs, impr...
Website Link  kennedy-center.org  kennedy-center.org  dctheatrescene.com
CTA  DONATE_NOW  DONATE_NOW  
Text Word Count 68  68  0
Like 2  1  0

The John F. Kennedy Center for the Performing Arts Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The John F. Kennedy Center for the Performing Arts Top 1 ads got 2 likes. The John F. Kennedy Center for the Performing Arts uses a sentence with the finishing touch title: “It's Time to Renew”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The John F. Kennedy Center for the Performing Arts shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The John F. Kennedy Center for the Performing Arts should continue to optimize the ad content.

3.The John F. Kennedy Center for the Performing Arts Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-12-2020-05-28  2020-03-19-2020-05-26  2019-07-18-2020-04-28
Landing Page Link  https://www.kennedy-center.org/support/membership/renew/?promocode=369724  http://kennedy-center.org/support/membership/renew/?promocode=369724&fbclid=IwAR2WeuPpclmJ_FkCOUZbpiBOzBPUkzUwfE8N5CagDcUDQkc2wZiHyRdxOk8   https://dctheatrescene.com/2019/06/22/review-second-citys-america-its-complicated-politics-and-humor-blended-masterfully/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The John F. Kennedy Center for the Performing Arts are successful.

The John F. Kennedy Center for the Performing Arts Creative Analysis: 

The John F. Kennedy Center for the Performing Arts placed a Image ad in 2020-05-12-2020-05-28, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The John F. Kennedy Center for the Performing Arts Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The John F. Kennedy Center for the Performing Arts has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The John F. Kennedy Center for the Performing Arts Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-05-28  2020-03-19-2020-05-26  2019-07-18-2020-04-28
During  17 days  69 days 286 days 
Like  2  1  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The John F. Kennedy Center for the Performing Arts ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The John F. Kennedy Center for the Performing Arts, helping The John F. Kennedy Center for the Performing Arts to grasp the ad data more clearly.