Top Ads on The Jackson Laboratory

The Jackson Laboratory Background Introduction:

JAX is a world leader in genetics and genomics research and an NCI-designated Cancer Center.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Jackson Laboratory has been advertising and marketing on Facebook for many years. And The Jackson Laboratory has placed 73 of ads on the Facebook platform in the last month. In the past few years,The Jackson Laboratory has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Jackson Laboratory on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Jackson Laboratory. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Jackson Laboratory.

BigSpy

1.The Jackson Laboratory Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Jackson Laboratory  The Jackson Laboratory  The Jackson Laboratory
Page Categories  Medical Research Center  Medical Research Center  Medical Research Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Jackson Laboratory Marketing Objectives Analysis: 

The Jackson Laboratory has been operating in Medical Research Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Jackson Laboratory best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Jackson Laboratory Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free MiniCourses  Top Tips on Selecting the “Best” Immunodeficient Mouse Model for Your Research Getting research back on track 
Ad Copy Text  BRAND NEW MINICOURSE: Learn how to efficiently size mouse colonies for your research!  Immunodeficient mice are invaluable tools for immunology, infectious disease, oncology, hematopoieti...  As the scientific community starts planning their comeback, JAX is helping them to build resiliency ...
Link Description  Get full catalog with any course sign-up  

Immunodeficient mice are invaluable tools for immunology, infectious disease, oncology, hematopoietic, and regenerative medicine studies. They can serve as hosts for engraftment of mouse tumor cells, human cancer cell lines, patient-derived xenograft tumors, and many aspects of the human immune s...

 As the scientific community starts planning their comeback, The Jackson Laboratory is helping them to build resiliency and adaptability into their research programs.
Website Link  www.jax.org  www.jax.org  www.jax.org
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 85  137  146
Like 5  193  42

The Jackson Laboratory Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Jackson Laboratory Top 1 ads got 5 likes. The Jackson Laboratory uses a sentence with the finishing touch title: “Free MiniCourses”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Jackson Laboratory shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Jackson Laboratory should continue to optimize the ad content.

3.The Jackson Laboratory Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-16  2020-06-04-2020-06-13  2020-05-06-2020-05-08
Landing Page Link  https://www.jax.org/education-and-learning/course-and-conferences/minicourses?utm_source=facebook&utm_medium=paid_social&utm_campaign=%7B%7Bcampaign.id%7D%7D&utm_content=%7B%7Bad.id%7D%7D  https://www.jax.org/news-and-insights/jax-blog/2020/may/top-tips-selecting-the-best-immunodeficient-mouse-model-for-your-research?fbclid=IwAR2BFp4BrPcJ7YmnKgc5rOvjTgEWIB12hsohJSDW_UhfabZo85FC8v5LDgk   https://www.jax.org/news-and-insights/2020/april/getting-research-back-on-track?fbclid=IwAR2128W3ia9FS2WsDY_O0opwmO5d6dorwQrgoU4gRsUzGZ69LLmm9f5Y3wo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Jackson Laboratory are successful.

The Jackson Laboratory Creative Analysis: 

The Jackson Laboratory placed a Image ad in 2020-06-05-2020-06-16, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Jackson Laboratory Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nepal  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Jackson Laboratory has the best conversion in Nepal, and can advertise more in Nepal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Jackson Laboratory Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-16  2020-06-04-2020-06-13  2020-05-06-2020-05-08
During  12 days  10 days 3 days 
Like  5  193  42
Share  0  30  6
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. The Jackson Laboratory ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Jackson Laboratory, helping The Jackson Laboratory to grasp the ad data more clearly.