Top Ads on The Iridium
The Iridium Background Introduction:
The House That Les Built.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
The Iridium has been advertising and marketing on Facebook for many years. And The Iridium has placed 32 of ads on the Facebook platform in the last month. In the past few years,The Iridium has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The Iridium on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Iridium. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Iridium.
1.The Iridium Top 3 Ads Basic Understanding
|Name||The Iridium||The Iridium||The Iridium|
|Page Categories||Jazz & Blues Club||Jazz & Blues Club||Jazz & Blues Club|
The Iridium Marketing Objectives Analysis:
The Iridium has been operating in Jazz & Blues Club for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Iridium best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The Iridium Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||The Iridium||The Iridium NYC - Live Jazz, Rock & Blues Music in New York Ciy||Jeff Lorber Trio "Rain Song" (2017)|
|Ad Copy Text||Are you following us on Instagram? https://www.instagram.com/theiridium/ If not, you should ... We ...||Due to the Coronavirus situation, the Iridium (unfortunately) has canceled the following shows: Mar...||The Jeff Lorber Trio are returning to the Iridium for two nights -MAY 7th & 8th! Tickets can be pur...|
|Link Description||Are you following us on Instagram? https://www.instagram.com/theiridium/ If not, you should ... We will be bringing you exclusive content with the Les Paul Foundation, featuring classic performances of Les with very special guests, all throughout the month of May, leading up to his birthday on June 9th!||New York City's best live music venue featuring Jazz, Rock & Blues. The Iridium produces live music nightly as well as an excellent dining experience.||N/A|
|Text Word Count||305||319||2323|
The Iridium Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The Iridium Top 1 ads got 220 likes. The Iridium uses a sentence with the finishing touch title: “The Iridium”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The Iridium shared 305 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Iridium should continue to optimize the ad content.
3.The Iridium Top 3 Ads Creative Selection
|Landing Page Link||https://www.theiridium.com/?fbclid=IwAR2SXvTW-Gheq5Jw8vc8dI8FMRnqld1xHNwrxZM57cMEI5C9gVE2OsqQ1b0||https://www.theiridium.com/||https://www.ticketweb.com/search?REFID=iridium&q=jeff+lorber+iridium|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Iridium are successful.
The Iridium Creative Analysis:
The Iridium placed a Image ad in 2020-04-22-2020-04-25, and got 220 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The Iridium Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
The Iridium has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.The Iridium Top 3 Ads Performance Display
|During||4 days||1 days||33 days|
Advertising effectiveness is a direct manifestation of advertising. The Iridium ‘s Top 1 ad received 220 likes, 17 shares, 5 comments in just 4 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Iridium, helping The Iridium to grasp the ad data more clearly.