Top Ads on The Independent
The Independent Background Introduction:
The world's most free-thinking newspaper. Read the Independent at: http://www.independent.co.uk
The Independent has been advertising and marketing on Facebook for many years. And The Independent has placed 1094 of ads on the Facebook platform in the last month. In the past few years,The Independent has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The Independent on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Independent. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Independent.
1.The Independent Top 3 Ads Basic Understanding
|Name||The Independent||The Independent||The Independent|
|Page Categories||Other||Academic Camp||Academic Camp|
The Independent Marketing Objectives Analysis:
The Independent has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Independent best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The Independent Top 3 Ads Content Display
|Ad Headline||Fully Serviced Offices||Loomis Chaffee Summer Program||Loomis Chaffee Summer Program|
|Ad Copy Text||no setting||Dynamic summer enrichment for students rising into grades 7-11 around the world!||Dynamic summer enrichment for students rising into grades 7-11 around the world!|
|Text Word Count||0||80||80|
The Independent Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The Independent Top 1 ads got 0 likes. The Independent uses a sentence with the finishing touch title: “Fully Serviced Offices”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The Independent shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Independent should continue to optimize the ad content.
3.The Independent Top 3 Ads Creative Selection
|Landing Page Link||https://www.thesuites.com.au/||https://www.loomischaffee.org/summer/programs/online-academy||https://www.loomischaffee.org/summer/programs/online-academy|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Independent are successful.
The Independent Creative Analysis:
The Independent placed a Image ad in 2020-06-08-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The Independent Top 3 Ads Audience Analysis:
The Independent has the best conversion in Australia, and can advertise more in Australia in the future.
5.The Independent Top 3 Ads Performance Display
|During||13 days||13 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. The Independent ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 13 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Independent, helping The Independent to grasp the ad data more clearly.