Top Ads on The Hotel School

The Hotel School Background Introduction:

Delivering a Bachelor of Business in Hotel Management, GradCert, GradDip and a Master of International Tourism and Hotel Management.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Hotel School has been advertising and marketing on Facebook for many years. And The Hotel School has placed 46 of ads on the Facebook platform in the last month. In the past few years,The Hotel School has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Hotel School on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Hotel School. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Hotel School.

BigSpy

1.The Hotel School Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Hotel School  The Hotel School  The Hotel School
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Hotel School Marketing Objectives Analysis: 

The Hotel School has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Hotel School best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Hotel School Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Explore where online study can take you.  Explore where online study can take you. Let The Hotel School Come To You 
Ad Copy Text  Your education doesn't have to be on hold just because the world is.  From wherever you are, you can learn from our industry experts, connect with students from around th...  The Diploma of Hotel Management, Graduate Certificate, Graduate Diploma and Masters of Business in G...
Link Description  N/A  N/A  The Hotel School is the only hotel school in Australia formed through a unique partnership between a public university and a global hotel investment group.
Website Link  intl.hotelschool.scu.edu.au  intl.hotelschool.scu.edu.au  intl.hotelschool.scu.edu.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 68  155  156
Like 31  453  154

The Hotel School Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Hotel School Top 1 ads got 31 likes. The Hotel School uses a sentence with the finishing touch title: “Explore where online study can take you.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Hotel School shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Hotel School should continue to optimize the ad content.

3.The Hotel School Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-09-2020-06-18  2020-06-09-2020-06-18  2020-05-10-2020-06-17
Landing Page Link  https://intl.hotelschool.scu.edu.au/?utm_source=FB_INS&utm_medium=cpc&utm_campaign=THS_Online_LP_Nepal_A&utm_content=Zoe's_Video_A  https://intl.hotelschool.scu.edu.au/?utm_source=FB_INS&utm_medium=cpc&utm_campaign=THS_Online_LP_Nepal_B&utm_content=Zoe's_Video_B   https://intl.hotelschool.scu.edu.au/?utm_source=FB_INS&utm_medium=cpc&utm_campaign=THS_Online_LP_Vietnam_B&utm_content=Suit_Your_Needs_B&fbclid=IwAR11q6572pa9OMRPedY-zX0MDPz6kVRwzDNmCrrhEtzEQsmnvyXfbDBSPWg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Hotel School are successful.

The Hotel School Creative Analysis: 

The Hotel School placed a Video ad in 2020-06-09-2020-06-18, and got 31 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Hotel School Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nepal,Vietnam,Indonesia  Nepal  Nepal,Vietnam
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Hotel School has the best conversion in Nepal,Vietnam,Indonesia, and can advertise more in Nepal,Vietnam,Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Hotel School Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-06-09-2020-06-18  2020-05-10-2020-06-17
During  10 days  10 days 39 days 
Like  31  453  154
Share  2  4  1
Comment  1  1  31

Advertising effectiveness is a direct manifestation of advertising. The Hotel School ‘s Top 1 ad received 31 likes, 2 shares, 1 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Hotel School, helping The Hotel School to grasp the ad data more clearly.