Top Ads on The Healthy Mummy

The Healthy Mummy Background Introduction:

The Healthy Mummy (www.healthymummy.com) offers healthy eating & exercise products & plans for mums at every stage of her life.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Healthy Mummy has been advertising and marketing on Facebook for many years. And The Healthy Mummy has placed 242 of ads on the Facebook platform in the last month. In the past few years,The Healthy Mummy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Healthy Mummy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Healthy Mummy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Healthy Mummy.

BigSpy

1.The Healthy Mummy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Healthy Mummy  The Healthy Mummy  The Healthy Mummy
Page Categories  Entrepreneur  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Healthy Mummy Marketing Objectives Analysis: 

The Healthy Mummy has been operating in Entrepreneur for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Healthy Mummy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Healthy Mummy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rhian Allen The Healthy Mummy Founder  The Healthy Mummy Cooking & Recipes 82% off our NEW Belly & Booty 28 Day Challenge and get a NEW bonus tummy pack 
Ad Copy Text  no setting  no setting  BIG NEWS! Get up to 82% off our NEW Belly & Booty 28 Day Challenge and get a NEW bonus tummy pack th...
Link Description  N/A  N/A  N/A
Website Link  www.healthymummy.com  www.healthymummy.com  secure.healthymummy.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  1286
Like 0  0  33

The Healthy Mummy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Healthy Mummy Top 1 ads got 0 likes. The Healthy Mummy uses a sentence with the finishing touch title: “Rhian Allen The Healthy Mummy Founder”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Healthy Mummy shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Healthy Mummy should continue to optimize the ad content.

3.The Healthy Mummy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-06-2020-06-06  2020-05-29-2020-05-29  2020-05-18-2020-05-25
Landing Page Link  https://www.healthymummy.com/samplers/free-download-meal-prep-ebook/  https://www.healthymummy.com/samplers/bulk-cooking-freezer-friendly-recipes-ecookbook/   https://secure.healthymummy.com/28-day-challenge-booty-belly/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Healthy Mummy are successful.

The Healthy Mummy Creative Analysis: 

The Healthy Mummy placed a Image ad in 2020-06-06-2020-06-06, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Healthy Mummy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Australia  Egypt
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Healthy Mummy has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Healthy Mummy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-06  2020-05-29-2020-05-29  2020-05-18-2020-05-25
During  1 days  1 days 8 days 
Like  0  0  33
Share  0  0  1
Comment  0  0  5

Advertising effectiveness is a direct manifestation of advertising. The Healthy Mummy ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Healthy Mummy, helping The Healthy Mummy to grasp the ad data more clearly.