Top Ads on The HOTH

The HOTH Background Introduction:

The HOTH is a White Label SEO Service for Agencies, Consultant, and In House SEOs. Check us out @ http://www.TheHOTH.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The HOTH has been advertising and marketing on Facebook for many years. And The HOTH has placed 799 of ads on the Facebook platform in the last month. In the past few years,The HOTH has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The HOTH on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The HOTH. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The HOTH.

BigSpy

1.The HOTH Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The HOTH  The HOTH  The HOTH
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The HOTH Marketing Objectives Analysis: 

The HOTH has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The HOTH best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The HOTH Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Turn Prospects Into Customers On Autopilot  SEO Tools Cheat Sheet 13 SEO Quick Wins 
Ad Copy Text  Retargeting is a powerful form of advertising that lets you follow up with each website visitors. Le...  Get A FREE PDF Of The Top SEO Tools (Updated For 2020!)  ATTENTION: Get our guide and fix these 13 mistakes you're making.
Link Description  Start retargeting your customers!  Free PDF Download. Click here!  No more waiting months to see results!
Website Link  www.thehoth.com  go.thehoth.com  go.thehoth.com
CTA  LEARN_MORE  DOWNLOAD  LEARN_MORE
Text Word Count 146  55  65
Like 15  98  6

The HOTH Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The HOTH Top 1 ads got 15 likes. The HOTH uses a sentence with the finishing touch title: “Turn Prospects Into Customers On Autopilot”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The HOTH shared 146 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The HOTH should continue to optimize the ad content.

3.The HOTH Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-14-2020-06-19  2020-03-20-2020-06-19  2020-03-21-2020-06-18
Landing Page Link  https://www.thehoth.com/blog/what-is-retargeting/?utm_source=Facebook&utm_medium=Paid+Ads&utm_campaign=FB+-+Retargeting+-+Blog+-+What+Is+Retargeting  https://go.thehoth.com/seo-tools-direct-download31298380   https://go.thehoth.com/13-quick-wins35969733?fbclid=IwAR1Z6QhxhHZN1EhBYiDwKMEsu8O6Jn45CBeJGauHU7GSSD8PJSFKh0eeozI&utm_campaign=FB+-+LG+-+13+Quick+Wins&utm_medium=Paid+Ads&utm_source=Facebook

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The HOTH are successful.

The HOTH Creative Analysis: 

The HOTH placed a Image ad in 2020-04-14-2020-06-19, and got 15 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The HOTH Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The HOTH has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The HOTH Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-19  2020-03-20-2020-06-19  2020-03-21-2020-06-18
During  67 days  92 days 90 days 
Like  15  98  6
Share  2  50  1
Comment  0  13  1

Advertising effectiveness is a direct manifestation of advertising. The HOTH ‘s Top 1 ad received 15 likes, 2 shares, 0 comments in just 67 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The HOTH, helping The HOTH to grasp the ad data more clearly.