Top Ads on The Great Trail

The Great Trail Background Introduction:

The Great Trail is the world's longest and grandest network of recreational trails. Page en français: https://www.facebook.com/LeGrandSentier

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Great Trail has been advertising and marketing on Facebook for many years. And The Great Trail has placed 4 of ads on the Facebook platform in the last month. In the past few years,The Great Trail has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Great Trail on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Great Trail. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Great Trail.

BigSpy

1.The Great Trail Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Great Trail  The Great Trail  The Great Trail
Page Categories  Travel Company  Hiking Trail  Movie
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Great Trail Marketing Objectives Analysis: 

The Great Trail has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Great Trail best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Great Trail Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from The Great Inca Trail's post  Corvée de nettoyage /\ Spring Clean-Up 500 Days in the wild: hiking the Great Trail 
Ad Copy Text  Day 23 - Into the desert plateau of Atacama *Versión en español abajo* The team awoke today slig...  Join us for a spring clean-up along Old Montreal’s section of The Great Trail of Canada.  Thank you @kinniestarr, Alanis Morrisette, Joni Mitchell, Lauryn Hill, Jane Siberry, Lucinda William...
Link Description  N/A  Apr 26 1:30 PM EDT · Le Grand Sentier  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    BUY_TICKETS  
Text Word Count 4131  90  290
Like 172  0  111

The Great Trail Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Great Trail Top 1 ads got 172 likes. The Great Trail uses a sentence with the finishing touch title: “Photos from The Great Inca Trail's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Great Trail shared 4131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Great Trail should continue to optimize the ad content.

3.The Great Trail Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-06-30-2019-07-05  2019-04-23-2019-04-26  2019-04-21-2019-04-25
Landing Page Link  https://www.facebook.com/SAExpeditions1/?refid=7&_ft_=adid.6126272367314:qid.6710198472659800577:mf_story_key.-5551377233198307851:is_sponsored.1:ei.AI@AQIzOuyv27MAdOuTl7doif9UUM1D4yUcWPnt6mgS_Rn7E3gy00BArjFkGgt6LuxSsl_1nA9oXdPkgPjXgRhkJi_3:top_level_post_id.2252113524856031:content_owner_id_new.973578469376216:page_id.973578469376216:src.22:photo_attachments_list.%5B2252106814856702,2252106798190037,2252106764856707,2252106941523356%5D:story_location.5:story_attachment_style.album:view_time.1562339828:page_insights.%7B%22973578469376216%22:%7B%22role%22:1,%22page_id%22:973578469376216,%22post_context%22:%7B%22story_fbid%22:2252113524856031,%22story_fbids%22:%5B2252113524856031%5D,%22publish_time%22:1562083429,%22story_name%22:%22EntStatusCreationStory%22,%22object_fbtype%22:266%7D,%22actor_id%22:973578469376216,%22psn%22:%22EntStatusCreationStory%22,%22sl%22:5,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22targets%22:%5B%7B%22page_id%22:973578469376216,%22actor_id%22:973578469376216,%22role%22:1,%22post_id%22:2252113524856031,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/events/2295125067416558/   https://www.facebook.com/1002686099759122/posts/2566611066699943/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Great Trail are successful.

The Great Trail Creative Analysis: 

The Great Trail placed a Image ad in 2019-06-30-2019-07-05, and got 172 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Great Trail Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  United States,Canada,United Kingdom...
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Great Trail has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Great Trail Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-06-30-2019-07-05  2019-04-23-2019-04-26  2019-04-21-2019-04-25
During  6 days  4 days 5 days 
Like  172  0  111
Share  29  0  3
Comment  4  0  4

Advertising effectiveness is a direct manifestation of advertising. The Great Trail ‘s Top 1 ad received 172 likes, 29 shares, 4 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Great Trail, helping The Great Trail to grasp the ad data more clearly.