Top Ads on The Gear Gorilla

The Gear Gorilla Background Introduction:

Essential gear for outdoors, survival & military.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Gear Gorilla has been advertising and marketing on Facebook for many years. And The Gear Gorilla has placed 50 of ads on the Facebook platform in the last month. In the past few years,The Gear Gorilla has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Gear Gorilla on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Gear Gorilla. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Gear Gorilla.

BigSpy

1.The Gear Gorilla Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Gear Gorilla  The Gear Gorilla  The Gear Gorilla
Page Categories  Community  Community  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

The Gear Gorilla Marketing Objectives Analysis: 

The Gear Gorilla has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Gear Gorilla best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Gear Gorilla Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Gear Gorilla  The Dogfighter Pilot Jacket The Dogfighter Pilot Jacket 
Ad Copy Text  You'll love our collection of Military and Tactical Gear. Use GORILLA10 to get an extra 10% off at ...  no setting  no setting
Link Description  N/A  Get up to 70% off this high quality American classic today.  Get up to 70% off this high quality American classic today.
Website Link  thegeargorilla.com  thegeargorilla.com  thegeargorilla.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 111  0  0
Like 2  0  0

The Gear Gorilla Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Gear Gorilla Top 1 ads got 2 likes. The Gear Gorilla uses a sentence with the finishing touch title: “The Gear Gorilla”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Gear Gorilla shared 111 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Gear Gorilla should continue to optimize the ad content.

3.The Gear Gorilla Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2018-10-13-2020-06-07  2020-05-20-2020-06-01  2020-05-20-2020-06-01
Landing Page Link  https://thegeargorilla.com/products/1080p-full-hd-mini-camera?variant=13016528191582&fbclid=IwAR2V8Yfgfg-5pqNET8BDP9TOoh3GMC5d5oA4bsNMNCGulTTQyON4bY5x-qI  https://thegeargorilla.com/products/dogfighter-pilot-jacket?utm_source=facebook.com&utm_medium=post&utm_campaign=23844171957530326   https://thegeargorilla.com/products/dogfighter-pilot-jacket?utm_source=facebook.com&utm_medium=post&utm_campaign=23844171849280326

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Gear Gorilla are successful.

The Gear Gorilla Creative Analysis: 

The Gear Gorilla placed a Carousel ad in 2018-10-13-2020-06-07, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Gear Gorilla Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Gear Gorilla has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Gear Gorilla Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-10-13-2020-06-07  2020-05-20-2020-06-01  2020-05-20-2020-06-01
During  604 days  13 days 13 days 
Like  2  0  0
Share  172  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Gear Gorilla ‘s Top 1 ad received 2 likes, 172 shares, 0 comments in just 604 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Gear Gorilla, helping The Gear Gorilla to grasp the ad data more clearly.