Top Ads on The GEO Group, Inc.
The GEO Group, Inc. Background Introduction:
GEO provides evidence-based rehabilitation programs to offenders while in-custody and post-release into the community through the "GEO Continuum of Care."
The GEO Group, Inc. has been advertising and marketing on Facebook for many years. And The GEO Group, Inc. has placed 5 of ads on the Facebook platform in the last month. In the past few years,The GEO Group, Inc. has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The GEO Group, Inc. on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The GEO Group, Inc.. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The GEO Group, Inc..
1.The GEO Group, Inc. Top 3 Ads Basic Understanding
|Name||The GEO Group, Inc.||The GEO Group, Inc.||The GEO Group, Inc.|
|Page Categories||Prison & Correctional Facility||Prison & Correctional Facility||Prison & Correctional Facility|
The GEO Group, Inc. Marketing Objectives Analysis:
The GEO Group, Inc. has been operating in Prison & Correctional Facility for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The GEO Group, Inc. best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The GEO Group, Inc. Top 3 Ads Content Display
|Ad Headline||The GEO Group, Inc.||The GEO Group, Inc.||The GEO Group, Inc.|
|Ad Copy Text||We're still hiring! Our Great Plains Correctional Facility is currently offering a $500 hiring bonus...||ONSITE HIRING EVENT AT OUR BRAND NEW FACILITY IN SOUTH LOUISIANA! Come join us April 30th- May 2nd ...||Correctional Officer hiring bonus of $500! Please see flyer for more information|
|Link Description||We're still hiring! Our Great Plains Correctional Facility is currently offering a $500 hiring bonus for our Officer positions. Please see flyer for more information. Apply now at jobs.geogroup.com.||ONSITE HIRING EVENT AT OUR BRAND NEW FACILITY IN SOUTH LOUISIANA! Come join us April 30th- May 2nd from 9am-7pm. See flyer for additional details. We hope to see you there!||Correctional Officer hiring bonus of $500! Please see flyer for more information|
|Text Word Count||198||173||80|
The GEO Group, Inc. Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The GEO Group, Inc. Top 1 ads got 74 likes. The GEO Group, Inc. uses a sentence with the finishing touch title: “The GEO Group, Inc.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The GEO Group, Inc. shared 198 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The GEO Group, Inc. should continue to optimize the ad content.
3.The GEO Group, Inc. Top 3 Ads Creative Selection
|Landing Page Link||https://jobs.geogroup.com/||https://www.facebook.com/GEOGroup/photos/a.111598880660/10156917375760661/?type=3||https://www.facebook.com/GEOGroup/photos/a.111598880660/10156912335030661/?type=3|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The GEO Group, Inc. are successful.
The GEO Group, Inc. Creative Analysis:
The GEO Group, Inc. placed a Image ad in 2020-05-08-2020-05-28, and got 74 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The GEO Group, Inc. Top 3 Ads Audience Analysis:
|Country||Morocco||United States||United States|
The GEO Group, Inc. has the best conversion in Morocco, and can advertise more in Morocco in the future.
5.The GEO Group, Inc. Top 3 Ads Performance Display
|During||21 days||1 days||3 days|
Advertising effectiveness is a direct manifestation of advertising. The GEO Group, Inc. ‘s Top 1 ad received 74 likes, 121 shares, 15 comments in just 21 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The GEO Group, Inc., helping The GEO Group, Inc. to grasp the ad data more clearly.