Top Ads on The GEO Group, Inc.

The GEO Group, Inc. Background Introduction:

GEO provides evidence-based rehabilitation programs to offenders while in-custody and post-release into the community through the "GEO Continuum of Care."

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The GEO Group, Inc. has been advertising and marketing on Facebook for many years. And The GEO Group, Inc. has placed 5 of ads on the Facebook platform in the last month. In the past few years,The GEO Group, Inc. has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The GEO Group, Inc. on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The GEO Group, Inc.. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The GEO Group, Inc..

BigSpy

1.The GEO Group, Inc. Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The GEO Group, Inc.  The GEO Group, Inc.  The GEO Group, Inc.
Page Categories  Prison & Correctional Facility  Prison & Correctional Facility  Prison & Correctional Facility
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The GEO Group, Inc. Marketing Objectives Analysis: 

The GEO Group, Inc. has been operating in Prison & Correctional Facility for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The GEO Group, Inc. best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The GEO Group, Inc. Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The GEO Group, Inc.  The GEO Group, Inc. The GEO Group, Inc. 
Ad Copy Text  We're still hiring! Our Great Plains Correctional Facility is currently offering a $500 hiring bonus...  ONSITE HIRING EVENT AT OUR BRAND NEW FACILITY IN SOUTH LOUISIANA! Come join us April 30th- May 2nd ...  Correctional Officer hiring bonus of $500! Please see flyer for more information
Link Description  We're still hiring! Our Great Plains Correctional Facility is currently offering a $500 hiring bonus for our Officer positions. Please see flyer for more information. Apply now at jobs.geogroup.com.  ONSITE HIRING EVENT AT OUR BRAND NEW FACILITY IN SOUTH LOUISIANA! Come join us April 30th- May 2nd from 9am-7pm. See flyer for additional details. We hope to see you there!  Correctional Officer hiring bonus of $500! Please see flyer for more information
Website Link  jobs.geogroup.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 198  173  80
Like 74  20  13

The GEO Group, Inc. Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The GEO Group, Inc. Top 1 ads got 74 likes. The GEO Group, Inc. uses a sentence with the finishing touch title: “The GEO Group, Inc.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The GEO Group, Inc. shared 198 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The GEO Group, Inc. should continue to optimize the ad content.

3.The GEO Group, Inc. Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-08-2020-05-28  2019-04-25-2019-04-25  2019-04-23-2019-04-25
Landing Page Link  https://jobs.geogroup.com/  https://www.facebook.com/GEOGroup/photos/a.111598880660/10156917375760661/?type=3   https://www.facebook.com/GEOGroup/photos/a.111598880660/10156912335030661/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The GEO Group, Inc. are successful.

The GEO Group, Inc. Creative Analysis: 

The GEO Group, Inc. placed a Image ad in 2020-05-08-2020-05-28, and got 74 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The GEO Group, Inc. Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The GEO Group, Inc. has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The GEO Group, Inc. Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-08-2020-05-28  2019-04-25-2019-04-25  2019-04-23-2019-04-25
During  21 days  1 days 3 days 
Like  74  20  13
Share  121  64  13
Comment  15  4  4

Advertising effectiveness is a direct manifestation of advertising. The GEO Group, Inc. ‘s Top 1 ad received 74 likes, 121 shares, 15 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The GEO Group, Inc., helping The GEO Group, Inc. to grasp the ad data more clearly.