Top Ads on The Fred Hollows Foundation

The Fred Hollows Foundation Background Introduction:

Official Facebook Page of The Fred Hollows Foundation. Visit http://www.hollows.org.au for the full story!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Fred Hollows Foundation has been advertising and marketing on Facebook for many years. And The Fred Hollows Foundation has placed 58 of ads on the Facebook platform in the last month. In the past few years,The Fred Hollows Foundation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Fred Hollows Foundation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Fred Hollows Foundation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Fred Hollows Foundation.

BigSpy

1.The Fred Hollows Foundation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Fred Hollows Foundation  The Fred Hollows Foundation  The Fred Hollows Foundation
Page Categories  Charity Organization  Charity Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Fred Hollows Foundation Marketing Objectives Analysis: 

The Fred Hollows Foundation has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Fred Hollows Foundation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Fred Hollows Foundation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Help carry on Fred's vision  DOUBLE YOUR IMPACT Thank you for helping them 
Ad Copy Text  The vulnerable among us have never been more vulnerable. Fred Hollows wouldn't have stood back and ...  $25 can restore sight to not just one, but two people! Your donation will be matched by an anonymou...  Fred’s eye doctors and nurses are on the Pacific front line, facing the threat of a pandemic and t...
Link Description  N/A  N/A  But they need you more than ever
Website Link  bit.ly  bit.ly  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 211  227  143
Like 21  94  96

The Fred Hollows Foundation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Fred Hollows Foundation Top 1 ads got 21 likes. The Fred Hollows Foundation uses a sentence with the finishing touch title: “Help carry on Fred's vision”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Fred Hollows Foundation shared 211 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Fred Hollows Foundation should continue to optimize the ad content.

3.The Fred Hollows Foundation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-18-2020-06-19  2020-06-11-2020-06-19  2020-04-28-2020-06-17
Landing Page Link  https://bit.ly/SeeExtraordinary?fbclid=IwAR2nI3EPVb2_b8cO6iqy-QfDea5F0T1nYaDgff0C9j4rqTLaum5Lw0pjWik  https://bit.ly/yourDonationMatched   https://www.hollows.org.nz/pacific-front-line?utm_source=facebook&utm_medium=social&utm_content=awareness-customer-match&utm_campaign=brand-may-jun-2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Fred Hollows Foundation are successful.

The Fred Hollows Foundation Creative Analysis: 

The Fred Hollows Foundation placed a Video ad in 2020-06-18-2020-06-19, and got 21 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Fred Hollows Foundation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  New Zealand
Language  English  Somali  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Fred Hollows Foundation has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Fred Hollows Foundation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-11-2020-06-19  2020-04-28-2020-06-17
During  2 days  9 days 51 days 
Like  21  94  96
Share  6  5  8
Comment  0  3  31

Advertising effectiveness is a direct manifestation of advertising. The Fred Hollows Foundation ‘s Top 1 ad received 21 likes, 6 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Fred Hollows Foundation, helping The Fred Hollows Foundation to grasp the ad data more clearly.