Top Ads on The Franklin Institute

The Franklin Institute Background Introduction:

As the most visited museum in Pennsylvania and a top-five tourist destination in the City of Philadelphia, The Franklin Institute is one of the leading science centers in the country, and serves as a prominent educational and cultural resource.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Franklin Institute has been advertising and marketing on Facebook for many years. And The Franklin Institute has placed 33 of ads on the Facebook platform in the last month. In the past few years,The Franklin Institute has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Franklin Institute on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Franklin Institute. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Franklin Institute.

BigSpy

1.The Franklin Institute Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Franklin Institute  The Franklin Institute  The Franklin Institute
Page Categories  Science Museum  Science Museum  Science Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Franklin Institute Marketing Objectives Analysis: 

The Franklin Institute has been operating in Science Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Franklin Institute best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Franklin Institute Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #SparkofScience: Barany Chair  Be Your Science-Loving Self! It's Ben's Birthday! 
Ad Copy Text  Calling all future astronauts - do you know what a barany chair is? Floor Programs Manager Jacqui e...  Need a special summer experience for your favorite young scientists? We’re ready for you with exci...  Join us for a bash to celebrate Philly’s favorite founding father and our very own namesake on his...
Link Description  N/A  Experience the most immersive, educational, iconic science summer camp in the Philadelphia area.  
Website Link  www.facebook.com  www.fi.edu  www.fi.edu
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 178  158  116
Like 72  91  80

The Franklin Institute Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Franklin Institute Top 1 ads got 72 likes. The Franklin Institute uses a sentence with the finishing touch title: “#SparkofScience: Barany Chair”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Franklin Institute shared 178 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Franklin Institute should continue to optimize the ad content.

3.The Franklin Institute Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-12-2020-05-31  2020-02-26-2020-04-02  2020-01-13-2020-01-15
Landing Page Link  https://www.facebook.com/TheFranklinInstitute/videos/3262934420417188/  https://www.fi.edu/summer-camp?utm_source=msm%7Cfacebook&utm_medium=static&utm_content=discoverycamp&utm_term=philadelphia%7Cparents&utm_campaign=discoverycamp   https://www.fi.edu/event/2020-01-18/bens-birthday-weekend-bash?utm_source=msm%7Cfacebook&utm_medium=static&utm_content=bensbirthday&utm_term=philadelphia%7Cfamilies&utm_campaign=GA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Franklin Institute are successful.

The Franklin Institute Creative Analysis: 

The Franklin Institute placed a Video ad in 2020-05-12-2020-05-31, and got 72 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Franklin Institute Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Franklin Institute has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Franklin Institute Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-05-31  2020-02-26-2020-04-02  2020-01-13-2020-01-15
During  20 days  37 days 3 days 
Like  72  91  80
Share  36  13  12
Comment  11  2  4

Advertising effectiveness is a direct manifestation of advertising. The Franklin Institute ‘s Top 1 ad received 72 likes, 36 shares, 11 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Franklin Institute, helping The Franklin Institute to grasp the ad data more clearly.