Top Ads on The Forage Cafe

The Forage Cafe Background Introduction:

The Forage Cafe SG

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Forage Cafe has been advertising and marketing on Facebook for many years. And The Forage Cafe has placed 84 of ads on the Facebook platform in the last month. In the past few years,The Forage Cafe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Forage Cafe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Forage Cafe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Forage Cafe.

BigSpy

1.The Forage Cafe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Forage Cafe  The Forage Cafe  The Forage Cafe
Page Categories  Cafe  Cafe  Cafe
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

The Forage Cafe Marketing Objectives Analysis: 

The Forage Cafe has been operating in Cafe for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Forage Cafe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Forage Cafe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Singapore 1st Honey Themed Cafe Tarts  Strawberry Blush Cake Tart 10% OFF all Waffle Sandwiches! 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  Strawberry Blush Cake Tart (PRE - ORDER ONLY)* Strawberry Whipped Cream, Strawberry Gel, Strawberry Mousse with Fresh Strawberries 7" (serves 4 - 6 pax) In our newly launched cake tart series, our handcrafted cake tarts give you the best of both worlds. A cake in a tart. Who can resist the buttery t...  N/A
Website Link  theforagecafe.sg  theforagecafe.sg  theforagecafe.sg
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

The Forage Cafe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Forage Cafe Top 1 ads got 0 likes. The Forage Cafe uses a sentence with the finishing touch title: “Singapore 1st Honey Themed Cafe Tarts”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Forage Cafe shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Forage Cafe should continue to optimize the ad content.

3.The Forage Cafe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-13-2020-06-19  2020-06-03-2020-06-19  2020-05-28-2020-06-19
Landing Page Link  https://theforagecafe.sg/collections/tarts  https://theforagecafe.sg/products/strawberry-blush-cake-tart   https://theforagecafe.sg/collections/grilled-waffle-sandwich/products/smoked-salmon-egg-mf

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Forage Cafe are successful.

The Forage Cafe Creative Analysis: 

The Forage Cafe placed a Video ad in 2020-06-13-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Forage Cafe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Singapore  Singapore
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Forage Cafe has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Forage Cafe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-19  2020-06-03-2020-06-19  2020-05-28-2020-06-19
During  7 days  17 days 23 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Forage Cafe ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Forage Cafe, helping The Forage Cafe to grasp the ad data more clearly.