Top Ads on The Folio Society

The Folio Society Background Introduction:

For 70 years, The Folio Society has published beautifully crafted, specially illustrated editions of the world’s greatest fiction and non-fiction. www.foliosociety.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Folio Society has been advertising and marketing on Facebook for many years. And The Folio Society has placed 187 of ads on the Facebook platform in the last month. In the past few years,The Folio Society has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Folio Society on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Folio Society. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Folio Society.

BigSpy

1.The Folio Society Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Folio Society  The Folio Society  The Folio Society
Page Categories  Publisher  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

The Folio Society Marketing Objectives Analysis: 

The Folio Society has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Folio Society best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Folio Society Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Folio Society  The Folio Society The Folio Society 
Ad Copy Text  New collector’s edition of Lee Child’s phenomenally popular thriller ‘Killing Floor’ from Th...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  www.foliosociety.com  www.foliosociety.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 298  0  0
Like 35  0  0

The Folio Society Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Folio Society Top 1 ads got 35 likes. The Folio Society uses a sentence with the finishing touch title: “The Folio Society”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Folio Society shared 298 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Folio Society should continue to optimize the ad content.

3.The Folio Society Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-05-2020-06-17  2020-05-28-2020-06-15  2020-05-28-2020-06-15
Landing Page Link  https://www.foliosociety.com/killing-floor.html?utm_source=facebook&utm_medium=paid&utm_campaign=killing_floor&utm_content=carousel  https://www.foliosociety.com/five-little-pigs.html?utm_source=facebook&utm_medium=paid&utm_campaign=five_little_pigs&utm_content=carousel   https://www.foliosociety.com/killing-floor.html?utm_source=facebook&utm_medium=paid&utm_campaign=killing_floor&utm_content=carousel

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Folio Society are successful.

The Folio Society Creative Analysis: 

The Folio Society placed a Carousel ad in 2020-05-05-2020-06-17, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Folio Society Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Folio Society has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Folio Society Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-05-2020-06-17  2020-05-28-2020-06-15  2020-05-28-2020-06-15
During  44 days  19 days 19 days 
Like  35  0  0
Share  3  0  0
Comment  5  0  0

Advertising effectiveness is a direct manifestation of advertising. The Folio Society ‘s Top 1 ad received 35 likes, 3 shares, 5 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Folio Society, helping The Folio Society to grasp the ad data more clearly.