Top Ads on The Fletcher School at Tufts University

The Fletcher School at Tufts University Background Introduction:

The Fletcher School of Law and Diplomacy, the first graduate-only school of international affairs in the United States, prepares the world’s leaders to tackle complex global challenges.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Fletcher School at Tufts University has been advertising and marketing on Facebook for many years. And The Fletcher School at Tufts University has placed 34 of ads on the Facebook platform in the last month. In the past few years,The Fletcher School at Tufts University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Fletcher School at Tufts University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Fletcher School at Tufts University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Fletcher School at Tufts University.

BigSpy

1.The Fletcher School at Tufts University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Fletcher School at Tufts University  The Fletcher School at Tufts University  The Fletcher School at Tufts University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Fletcher School at Tufts University Marketing Objectives Analysis: 

The Fletcher School at Tufts University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Fletcher School at Tufts University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Fletcher School at Tufts University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  No GRE Required for Tufts’ Online Master’s  The World is Changing Rapidly - Advance Your Skills Online Master's from the #6 Ranked Fletcher School 
Ad Copy Text  Earn your Master of Global Business Administration in as few as 16 months with flexible online cours...  How will you make an impact in the time of coronavirus? Solving complex global problems is what we t...  With an online master’s in global business, develop the management skills and contextual intellige...
Link Description  Earn a Master of Global Business Administration from The Fletcher School at Tufts University online in as few as 16 months. Now accepting applications. No GRE/GMAT required.  Earn Your Master of International Business  Earn a Master of Global Business Administration from The Fletcher School at Tufts University online in as few as 16 months. Now accepting applications. No GRE/GMAT required.
Website Link  requestinfo.globalbusiness.tufts.edu  grad.tufts.edu  requestinfo.globalbusiness.tufts.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 127  210  142
Like 3  0  40

The Fletcher School at Tufts University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Fletcher School at Tufts University Top 1 ads got 3 likes. The Fletcher School at Tufts University uses a sentence with the finishing touch title: “No GRE Required for Tufts’ Online Master’s”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Fletcher School at Tufts University shared 127 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Fletcher School at Tufts University should continue to optimize the ad content.

3.The Fletcher School at Tufts University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-13-2020-06-07  2020-04-22-2020-05-19  2019-10-28-2020-04-30
Landing Page Link  https://requestinfo.globalbusiness.tufts.edu/gba.html  https://grad.tufts.edu/masters_of_international_business/?utm_source=facebook&utm_medium=cpc&utm_campaign=mib-international&fbclid=IwAR2ziPYGbdZ-Lg9_7aQP9YWrR87D4uTbLy_evLyKeS72G0IPalr6VwGaw6Y   https://requestinfo.globalbusiness.tufts.edu/gba.html?s=Facebookcomb&l=C6758AAA%7CCB%7CCOMB%7CTUF-GBA%7CPST%7CTier2%7CMblDktp%7CMF%7C27-55%7CTOP%7CIB%7C-%7CoCPM&c=Custom1%7CCustom1%7CST%7C&utm_source=facebookcomb&utm_campaign=c6758aaa%7Ccb%7Ccomb%7Ctuf-gba%7Cpst%7Ctier2%7Cmbldktp%7Cmf%7C27-55%7Ctop%7Cib%7C-%7Cocpm&utm_content=custom1%7Ccustom1%7Cst%7C&utm_medium=banner&p=Facebook_Mobile_Feed

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Fletcher School at Tufts University are successful.

The Fletcher School at Tufts University Creative Analysis: 

The Fletcher School at Tufts University placed a Image ad in 2020-05-13-2020-06-07, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Fletcher School at Tufts University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Fletcher School at Tufts University has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Fletcher School at Tufts University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-07  2020-04-22-2020-05-19  2019-10-28-2020-04-30
During  26 days  28 days 186 days 
Like  3  0  40
Share  0  0  1
Comment  0  0  4

Advertising effectiveness is a direct manifestation of advertising. The Fletcher School at Tufts University ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Fletcher School at Tufts University, helping The Fletcher School at Tufts University to grasp the ad data more clearly.